What’s On Our Mind

Blog Readability Checklist for the Content Marketer

by Julee Klein, ETMG CMO Blog writing is an important cornerstone of content marketing. So ensuring that your blog content is highly readable is mission critical. ETMG has been providing writing and editing services for almost 20 years now. Along the way, we've picked up some practical tips to develop blog content that is clear and engaging. Here's what we've learned about blog readability: Us

Growing a Social Media Following: Organic vs Paid

  Social media today has a huge impact on the influence you have. Whether you’re a global brand or a working professional, a social media following with frequent interaction will help you achieve your marketing or career goals. According to Bizable, in 2016 over 84% of B2B businesses considered social media as a major part of their overall marketing strategy because of its effective

Choosing a Technology Copywriter for Your Marketing Needs

By Connie Howard, ETMG VP & Founding Writer   A Technology Copywriter is a Little Different Advertising agencies are always on the lookout for great copywriters. Typically focused on consumers, great copywriters produce all kinds of promotional materials; print and Web ads, commercials, and collateral. And because those copywriters are consumers themselves, the trick isn’t understa

Retargeting vs Remarketing [INFOGRAPHIC]

Guest Post by Carol Soriano, Content Strategist, Spiralytics   Retargeting and remarketing are two buzzwords that marketers often hear and use interchangeably. While they may have some similarities, they are different concepts and are applied in a variety of ways, too. What is retargeting? Retargeting is used to describe online ad placements, in text and image format, often based on a use

3 Ways to Give Back Through Marketing

  Guest Post By Shareef Mahdavi, Founder, SM2 Strategic   The United States has been the world’s leading economy for a long time. It also leads the world in terms of giving, whether that comes in the form of charitable donations, philanthropy, or more recently, the rise of social capitalism and the “buy one, give one” movement as modeled by Toms Shoes (shoes) and Warby Parker

So You Want to Start a Marketing Blog?

By Kathy Wilson, ETMG Senior Writer, Editor, and Marketing Blogger   With the advent of the Internet, the webpage, and the smartphone came the blog. Whether a company’s business is B2C or B2B, marketers have increasingly come to rely on a marketing blog to reach their target audience. Everyone is a potential blogger, but can everyone do it well? Marketing blogs come in many shapes a

Book Review—Buyer Personas

By Connie Howard, ETMG VP & Founding Writer   What Do Technology Buyers Want? Isn’t That the $64,000 Question? Cue the Buyer Personas.  In the technology industry, it’s often been the case that engineering and marketing groups tell customers what they should want. And while it’s true that few people could have anticipated the popularity of smartphones or PCs, or the necessit

Marketing Memes – Have You Gone Viral Yet?

Whether you’re aware of them or not, marketing memes are everywhere online these days. Brands are creating their own memes—even in security, data center, and other high-tech sectors. As a marketing professional, are you taking advantage of these short form visuals? First off, what is a meme? A meme (rhymes with "dream") is an image, video, or most often a combination of an image overlaid wit

Book Review—The Content Code

By Connie Howard, ETMG VP & Founding Writer   Content is a loaded word. It means a lot of things, and, as it turns out, there’s a lot of it out there. Content marketing is on the rise. Millions of people are adding words, pictures, music, and videos to the World Wide Web, every minute of every day. Information density has skyrocketed, and it’s not slowing down. Thirteen-year-old

The Interactive Data Visualization of Hamilton

By Connie Howard, ETMG VP & Founding Writer   Here at ETMG, storytelling is important. Visual storytelling is often a faster and more interesting way to help people understand products and services in the technology sector, home to some of the most complex stories around. When we think about data visualization and visual storytelling, we think infographics, PowerPoint presentati