What’s On Our Mind

Book Review—The Content Code

By Connie Howard, ETMG VP & Founding Writer   Content is a loaded word. It means a lot of things, and, as it turns out, there’s a lot of it out there. Content marketing is on the rise. Millions of people are adding words, pictures, music, and videos to the World Wide Web, every minute of every day. Information density has skyrocketed, and it’s not slowing down. Thirteen-year-old

The Interactive Data Visualization of Hamilton

By Connie Howard, ETMG VP & Founding Writer   Here at ETMG, storytelling is important. Visual storytelling is often a faster and more interesting way to help people understand products and services in the technology sector, home to some of the most complex stories around. When we think about data visualization and visual storytelling, we think infographics, PowerPoint presentati

Giving Back to Clients and Environment through Carbon Offsets

By Nancy Langmeyer, ETMG Writer and Editor   At Envision Technology Marketing Group (ETMG), we believe in giving thanks  – and we have a unique way of doing it all year long in the name of our marketing clients and employees. As a 100% virtual marketing services company and a certified California Green Business, ETMG participates in an environmental program where we donate funds

Get the Most Out of Infographics – 3 Ways to Leverage Data Visualizations

By Donna de Leo, ETMG Designer and Art Director   You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing dollars, we’ll focus on owned media as o

The Interactive PDF: To Be, or Not to Be

By Donna de Leo, ETMG Designer and Art Director   The Portable Document Format (PDF) was first introduced in the early 1990s by Adobe. Intended to provide consistency for content creators, designers, and printers, PDFs allowed the exchange of a document between machines, operating systems, and users in a way that ensured that the file would look exactly the same. It quickly became

Editing and Layout: 4 Agreements for Better Documents

By Connie Howard, ETMG VP & Founding Writer   A piece of writing isn’t finished until it’s been edited and laid out, in that order. We know that now, but it wasn’t always so. In the Beginning: Layout and Corrections The earliest documents were copied by monks, word by word, thousands of times over centuries. Their own handwriting doubled as both layout and print. Fixes came

Three Ways to Improve Your PowerPoint

By Lisa Langley, ETMG Writer Sometimes, presenters overload slides with too much text. They forget about the built-in visual features that PowerPoint offers to improve design and flow. While both content and design need to capture and keep your audience’s attention, we’d like to highlight a few of PowerPoint’s great visual design features. Used the right way, these visuals can support

5 Ways to Engage With Your Twitter Followers

By ETMG Social Media Team One thing that’s becoming clear to social media marketers is the fundamental differences between Facebook and Twitter as social marketing platforms. While both are essential, they are as different as night and day in how brands harness their power to engage with followers. Facebook is about people you already know; Twitter is about people and topics you want to kn

How to Write for Infographics

By Connie Howard, ETMG VP & Founding Writer Infographics communicate a complex concepts more quickly than traditional marketing collateral and they have the benefit of delivering that complex data in an easily understandable visual format. Recently, I sat down to chat with one of our infographic writers, Nancy Langmeyer. Nancy shares her approach to transforming data and information into a

The 5 Key Elements of Collateral Rebrands

By Connie Howard, ETMG VP & Founding Writer Rebranding means just that: putting a new logo, maybe a new tag line, and a new look and feel on everything: packaging and products, letterhead, ad campaigns, websites, partner portals, company signage, and all communications from press releases to commercials. Nowhere is the rebrand more critical than in marketing communications, where dozens or