What’s On Our Mind

Editing and Layout: 4 Ground Rules for Better Documents

A piece of writing isn’t finished until it’s been edited and laid out, in that order. We know that now, but it wasn’t always so. In the Beginning: Layout and Corrections The earliest documents were copied by monks, word by word, thousands of times over centuries. Their own handwriting doubled as both layout and print. Fixes came after the ink dried. Each monk corrector looked at a finish

The Power of EQ: How Emotional Intelligence Can Strengthen Your Marketing

When it comes to your typical marketing meeting, it’s not unusual for people to look to the smartest person in the room to set the direction and tone of their campaigns. But while high intelligence, or IQ, can certainly be an asset in marketing, high emotional intelligence, or EQ, can be even more valuable. What Is Emotional Intelligence? Emotional intelligence refers to the way we handle

Bring Your Video Message to Life

While video marketing can be fast and economical, a lot more work goes into it than simply picking up a video camera and hitting “record.” In fact, the biggest factor behind whether a video is a hit or not is having a plan. Here are several key steps that will help you create and produce an effective video: Determine your goal We all want to sell—the question is how we do it. What e

5 Key Elements of Collateral Rebranding

Rebranding means just that: putting a new logo, maybe a new tag line, and a new look and feel on everything: packaging and products, letterhead, ad campaigns, websites, partner portals, company signage, and all communications from press releases to commercials. Nowhere is the rebrand more critical than in marketing communications, where dozens or perhaps hundreds of deliverables will have to follo

User-Generated Content: How to Get Customers to Sing Your Praises

On a recent chilly winter morning, I walked into a Starbucks and ordered a Caramel Brulée Latte. As I’m usually just a regular-coffee-with-milk kind of gal, I wouldn’t have thought to order this snazzy drink if a friend hadn’t raved about it. Intrigued, I thought I’d give it a try. One sip, and I was hooked. Now I’ll be the one spreading the good word on this delightful caramel concoc

The Case for the Content Editor: Polish Makes Perfect

In today’s world of information overload, most of us are tasked with writing for a broader audience than just our personal journal. Whether you’re writing a blog, a newsletter, web content, a technical document, or a piece of marketing collateral, you need to overcome the challenges that writing for various audiences presents. If you are one of those rare individuals whose writing is alway

How Protecting Customer Privacy Can Boost Your Competitive Edge

Say you’re searching online for information on the flu, and soon find yourself bombarded with ads from drug companies on your social media pages. Or you’re walking through a department store, and just as you pass the shoes, you get a text message about a sale on boots. Or how about getting an email on a political issue that closely relates to a Facebook conversation you had earlier in the we

You and Your Smartphone: Breaking the Addiction

There you are, hard at work and on a roll with your marketing project, and suddenly, you hear this beep, or whistle, or plunk, or some other seemingly innocuous sound from your smartphone, and it’s crying for your attention. Do you check to see what it wants? Do you ignore it? Do you shut it off and throw it into a drawer? Or do you give it to a friend and ask her to hide it from you in a fara

Top 5 Promotional Giveaways for 2019

One of the highlights of the year for us promotional giveaways distributers is the annual Advertising Specialty Institute (ASI) Roadshow. The Roadshow gives distributers and conference/tradeshow organizers the opportunity to connect with suppliers and hold actual samples in their hands. We look for high quality products for reasonable prices whether it’s a pen (does it write smoothly?) or a

Proofreading? Copy Editing? On Your Marks!

Historically, copy editing and proofreading have described different kinds of work. But in today’s digital world, people sometimes use these terms interchangeably. First Copy Editing... Copy editing remains what it has always been: the preparation of copy—websites, poetry, or anything in between—for publication by correcting, trimming, or adjusting it for readability and coherence. A cop