5 New Green Packaging Design Innovations

By Warren Lutz – Contributing Writer

 

If you think sustainable packaging design is all about stuff that has been recycled, you’re only halfway there. Yes, recycled packaging material continues to grow in use, but recent innovations have created entirely new alternatives, many of which are biodegradable and/or compostable. Could any of these materials work for your packaging design project?

 

"biodegradable" packaging made from corn

Wal-Mart and other retailers are going green with “biodegradable” packaging made from corn.

 

 

“Corn plastic”

 

Several companies have taken corn kernels and created a biodegradable plastic out of polylactic acid (PLA), an industrial resin.Newman’s Own, Wild Oats and even WalMart currently use PLA packaging. While there are some questions about its true environmental benefits, PLA seems to be an improvement over plastic since it takes less energy and generates less pollution to produce, and it comes from a renewable source.

 

Bamboo

 

Bamboo is one of the fastest-growing plants on Earth

Bamboo is one of the fastest-growing plants on Earth making it an excellent alternative to paper and plastic.

Dell, Inc. now ships a majority of its products using this material, which grows near its manufacturing facilities. It grows quickly, too, which makes bamboo packaging more economical and less messy to produce than the heavy clam shell packaging typically used for computer products. Dell claims the bamboo it uses is certified by the Forest Stewardship Council (FSC), which promotes tree harvesting that has minimal effect on surrounding ecosystems. Bamboo can also take a pounding, which makes it perfect for protecting that brand new laptop.

 

Plant fibers

 

Santa Barbara, Calif.-based Be Green Packaging has created a plastic substitute from renewable plant-based fibrous material that is currently being used for products sold by Proctor & Gamble, Whole Foods and 7-Eleven. Since switching to Be Green Packaging’s products, packaging design for P&G’s Gillette Fusion ProGlide razors uses 57% less plastic and weighs 20% less than before, according to the company.

 

Wood fiber

 

We all know wood pulp is used to create paper and can be recycled into other paper products. But UK-based Innovia Films takes wood pulp and creates a cellulose-based film that is similar to plastic. The company’s product, NatureFlex, is being used by packaging designers to wrap chocolates, coffee, tea, snacks and other products. Unlike wood, NatureFlex is glossy and transparent – but similar to wood, it’s non-static and eventually breaks down in your compost heap.

 

Mushroom packaging

Marketers are using packaging products made from mushrooms

More and more marketers are using packaging products made from mushroom fibers to cushion products ranging from Dell Inc. servers to furniture for Crate and Barrel.

 

Mycelium – the part of mushrooms and other fungi comprising thread-like roots – is being combined with seed husks for use as an alternative to polystyrene/Styrofoam packaging. Both Dell and Crate and Barrel use mycelium-based packaging “blocks” made by Ecovative Design to protect products during shipping. The material is biodegradable and compostable, according to its manufacturer.

Of course, there are many more ways for a company to reduce its carbon footprint through smarter packaging design. Removing extraneous packaging such as paper inserts, using recycled materials, or shipping products in reusable containers or bags – these are all great ideas, too.

Is what you’re using now for product packaging design more environmentally sound than these methods? Let us know!

 

References:

Smithsonian Magazine: Corn plastic to the rescue

Dell: Greener Products and Packaging

Wall Street Journal: NY Company Growing Mushrooms as Packing Material

Be Green Packaging: Press Release

Packaging Europe: Compostable packaging film provides fairytale ending for premium sweets

 

For more on green marketing practices, see also:

10 Tips For Eco-Friendly Trade Shows and Events

 

5 thoughts on “5 New Green Packaging Design Innovations

  1. Janice Avellar says:

    Nice to see some advances in packaging! It always bothers me when I buy organic foods wrapped with traditional plastic wrap, plastic containers, or styrofoam. I’ve always been a fan of the cornstarch packing peanuts!

  2. This just shows what research and development can do to create products made from renewable and sustainable “earthly” products.

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