By Special K- ETMG Writer/Editor
We’ve been researching best practices that businesses can employ when using Quora as part of a social media marketing strategy. As a result, we’ve come up with a short list of things you can do today to build relationships around your brand on this relatively new site.
As we mentioned in our earlier post, Quora’s question and answer platform has been given increased weight by Google’s Social Search and provides great opportunities to engage with potential customers.
Here are 5 things you should be doing on Quora right now to help you market and improve your customer relationships:
1. Establish yourself as an expert.
You have a strong understanding of your customers’ concerns and demands, as well as experience addressing them. Share this wisdom by following and responding to questions that are related to your business and area of expertise. Assuming you provide informative answers, people are likely to go to your bio to find out more about you and visit your website. Quora allows you to customize your bio for each topic you follow, so you can provide relevant links with each question you answer. Since Quora enables focused conversations, you will most likely find other industry leaders to follow who will help you build your expertise.
2. Generate leads.
Find questions that relate to your products or services and see how many people have viewed the question and who, specifically, is following it. Then reach out to these folks and build a relationship.
3. Research, monitor and engage.
Quora is a great place to get honest feedback from a wide range of people about topics pertinent to your business goals. In this vein, you can also use Quora to monitor what people are saying about your business, your products and services, and your competition. Set up a Google alert to notify you when your company name is mentioned on Quora. When the conversation relates to your business or service, jump in and engage with your potential customers.
4. Get content marketing inspiration.
Look for questions related to your business with few answers and a large number of followers. Then write a blog post responding to the question. In your post, provide a link to the Quora question, and in the Quora answer field, link to your blog.
5. Leverage social media integrations.
Conversations on Quora can be integrated across multiple social media platforms, which provide enormous exposure to current customers and prospects. Quora interfaces nicely with both Twitter and Facebook so that you can send your questions and answers through both social media channels. Take advantage of these integrations for greater exposure.
As with other social media platforms, you’ll want to use Quora carefully and avoid over-promoting yourself or your company. However, given its growing popularity and SEO power, Quora cannot be ignored as a relationship and business-building tool.
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