Author: Contributor

Book Review – Making Rain with Events

Reviewed by Lori Maupas, ETMG Writer and Blogger Event marketing is no longer a standalone activity based solely on logistics, but a complex, multifaceted marketing endeavor. Engagement with attendees must begin long before the event and continue long after, if you want to make the most of your investment. This requires developing a marketing program […]

Book Review – Email Marketing Rules

By N. Storms, Social Media Manager We’ve all thought it: “Do I really need to read another book on email marketing?” If you’re a marketer you’ve probably spent a good amount of time perusing email marketing best practices before sending something to your customers. But the short answer is yes, you need to read this […]

Improving Those Wayward Webinars

By Kathy Wilson – ETMG Writer and Editor Is there anything worse than carving out an hour in your busy day to dial into a webinar, or preseentation only to realize in the first few minutes that it’s not going to be worth your while? Whether we give these kinds of presentations or attend them, […]

Twitter Best Practices: Check Your Followers

By N. Storms – Social Media Manager   The Good, the Bad, and the Ugly This may come as a shock to you, but some of your followers on Twitter aren’t quite who they seem to be. Oh sure, they may have a slick picture and a friendly name, but are they following you because […]

Creating Infographics: 5 Things to Know

by Warren Lutz – Contributing Writer and PR Professional In spite of the proliferation of infographics, many marketers are still avoiding them. The main reason—they’re a lot harder to produce than they look! Yet few tools help companies communicate complex marketing messages as well as the elegant infographic. Stuck at the starting line? Here’s how […]

6 Elements of a Great Email Newsletter

by Warren Lutz – Contributing Writer and PR Professional Because of their low distribution costs, email newsletters can be a marketer’s best friend—yet very few newsletters actually contain “news” or anything else worth looking at. If you want an email newsletter that readers won’t delete, it needs to have these six things: 1. Value. Your […]

Color Theory for Marketers Part 2 – Do You Speak the Language of Color?

by Donna DeLeo – ETMG Designer and Art Director Have you ever struggled to communicate clearly about color with your designer? Perhaps a color doesn’t seem to resonate or appear to fit the company persona yet you’re unable to articulate what it is about that particular blue. Understanding some basic terminology—physical properties that allow us […]

Color Theory for Marketers – How to Create a Winning Palette for Your Next Project

by Donna DeLeo – ETMG Designer and Art Director As a creative professional, I’m often asked to explain, or in some cases, defend my design choices. One of the most subjective choices I make each day is color. Why? Because color is evocative – it can dramatically affect moods, feelings, and emotions. Color is not […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

"Are We Done Yet?" – 4 Reasons Why Product Photoshoots Take Time

by Warren Lutz – Contributing Writer   With all the advancements in photo technology in recent years, one might think that getting high-quality product shots would be a breeze. After all, your product just has to sit there, right? And yet, remarkably, product photo shoots often take hours. Why? The short answer is that there’s […]