Author: Jules

Favorite Giveaways from ASI Roadshow 2015

By N. Storms – Social Media Manager The ASI Roadshow is a gathering of the Advertising Specialties Institute (ASI) suppliers and offers a behind the scenes peek at the latest giveaway trends and the sales merchandising industry. This year’s show brought in over three dozen exhibitors with thousands of different branded promotional products to cover […]

Better PowerPoint Presentation Design: Insider Secrets

by Donna de Leo – ETMG Designer and Art Director One of the things that makes Microsoft PowerPoint such a brilliant software program is that anyone can use it to create a professional presentation. Unfortunately that same ease-of-use is also its biggest drawback. As a visual designer, I’ve worked on some beautiful—but more often dreadful— […]

Large Format Graphics: It’s Not Just Resolution That Matters

We field a lot of questions about large format graphics, like the trade show signage shown here, and appropriate resolution. Here are some tips for producing larger printed works: Q: I need to create large banners at 16ft x 6ft, that will be displayed above the tradeshow floor at our next show, but the product […]

Why Video is Priceless [INFOGRAPHIC]

We all love videos. And at ETMG, we love creating videos. But did you know videos posted to your website provide a 74% increase in your visitors’ understanding of your product or service compared to pictures? True. Videos also increase the likelihood of your visitors purchasing your product or service by 64%. Need more convincing […]

Tradeshows and T-shirts – 50 Shades of Gray

Our project managers and production artists field a lot of questions regarding printing and giveaways. Here are some recent questions we’ve received about ordering t-shirts for tradeshows and events and some tips for success: Q: I want my tradeshow booth staff to wear matching T-shirts but there’s too many people and not enough time to […]

The Real Power of Video Marketing

By Warren Lutz – Contributing Writer   What does a sneezing panda, a double rainbow, a pack of roller skating babies, the phrase “will it blend” and a finger-biting kid named Charlie all have in common? If you know the answer, you probably have some sense of how deeply woven online video has become in […]

Book Review – Stand Out Social Marketing

Reviewed by Special K, ETMG Writer and Blogger According to digital marketing expert, Mike Lewis, social media represents both the biggest marketing challenge and the biggest opportunity faced by marketers today. To succeed in a sea of overwhelming possibilities, Lewis maintains that businesses must figure out how to differentiate themselves and stand out amongst competitors. […]

If Social Media Were a High School Dance … [INFOGRAPHIC]

by The ETMG Social Media Team If social media were a high school dance, men and women would be hanging out on opposite sides of the gym. Wondering where and how to reach your targeted dance partners/customers? Or at least get them to visit your punch bowl on Pinterest? Don’t let your social media marketing […]