Book Reviews

Book Review – Content Marketing: Think Like a Publisher

By Special K, ETMG Writer and Blogger   In her recent book, Content Marketing: Think Like a Publisher — How to Use Content to Market Online and in Social Media, Rebecca Lieb succeeds at both introducing content marketing and providing extensive discussion of hands-on tactics and strategies. Lieb, a digital advertising and media analyst for […]

Book Review – Infographics: The Power of Visual Storytelling

Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. […]

Book Review – Socialnomics by Erik Qualman

Reviewed by Special K, ETMG Writer and Blogger In the last few years, social media has changed the nature of influence. Companies like Ford and Pepsi have shifted significant portions of their marketing budgets from traditional advertising toward social media, with strong results. Erik Qualman coins the term, “socialnomics” to describe this change in influence, […]

Book Review – The Power of Habit

Reviewed by Special K, ETMG Writer and Blogger What do Target, Alcoa Inc., and Starbucks have in common? These companies have all managed to harness the power of habit to achieve success. This is one of the central arguments at the core of Charles Duhigg’s best-selling book, The Power of Habit: Why We Do What […]

Book Review: 42 Rules for Your New Leadership Role

Reviewed by Special K – ETMG Writer and Blogger The Manual They Didn’t Hand You When You Made VP, Director, or Manager If you remember starting an entry-level job, then you probably recall that front-line managers and experienced colleagues were willing to share plenty of advice about what would and would not work in that […]

Book Review: A Whack on the Side of the Head: How You Can Be More Creative, 25th Anniversary Edition

Reviewed by Special K- ETMG Writer and Blogger In Roger von Oeck’s world, creative thinking is not solely the domain of self-described artists. Instead, problem solving and discovery are inherently creative endeavors that can benefit both the marketer looking for a different slant and the business professional seeking a competitive edge. In 1983, von Oeck, […]

Book Review: Guy Kawasaki’s What the Plus! Google+ for the Rest of Us

Reviewed by Special K, ETMG Writer and Blogger Guy Kawasaki, former Chief Evangelist at Apple, recently wrote and self-published a book, What the Plus! Google+ for the Rest of Us. It’s basic enough to function as a primer for users who are just getting started, yet advanced enough to help seasoned individuals and businesses use […]