Collateral

The 5 Key Elements of Collateral Rebrands

By Connie Howard, ETMG VP & Founding Writer Rebranding means just that: putting a new logo, maybe a new tag line, and a new look and feel on everything: packaging and products, letterhead, ad campaigns, websites, partner portals, company signage, and all communications from press releases to commercials. Nowhere is the rebrand more critical than […]