Design

Get the Most Out of Infographics – 3 Ways to Leverage Data Visualizations

By Donna de Leo, ETMG Designer and Art Director   You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing […]

The Interactive PDF: To Be, or Not to Be

By Donna de Leo, ETMG Designer and Art Director   The Portable Document Format (PDF) was first introduced in the early 1990s by Adobe. Intended to provide consistency for content creators, designers, and printers, PDFs allowed the exchange of a document between machines, operating systems, and users in a way that ensured that the file would look exactly the same. […]

How to Write for Infographics

By Connie Howard, ETMG VP & Founding Writer Infographics communicate a complex concepts more quickly than traditional marketing collateral and they have the benefit of delivering that complex data in an easily understandable visual format. Recently, I sat down to chat with one of our infographic writers, Nancy Langmeyer. Nancy shares her approach to transforming data […]

What’s in a Marketing Collateral Template?

By Connie Howard, ETMG VP & Founding Writer   Any template is a guide. A paper stencil of leaves to help paint a border on a wall is a template; so is a business letter sample format. In both cases, these templates allow their users the freedom to create within a defined and protected set […]

Is Web Design Disappearing?

by Donna de Leo – ETMG Designer and Art Director There’s been a debate in the creative world recently over the future of web design. Is it a creative discipline on the verge of extinction? I think not, although we are in the midst of an online revolution. Less than five years ago, roles for […]

Better PowerPoint Presentation Design: Insider Secrets

by Donna de Leo – ETMG Designer and Art Director One of the things that makes Microsoft PowerPoint such a brilliant software program is that anyone can use it to create a professional presentation. Unfortunately that same ease-of-use is also its biggest drawback. As a visual designer, I’ve worked on some beautiful—but more often dreadful— […]

Creating Infographics: 5 Things to Know

by Warren Lutz – Contributing Writer and PR Professional In spite of the proliferation of infographics, many marketers are still avoiding them. The main reason—they’re a lot harder to produce than they look! Yet few tools help companies communicate complex marketing messages as well as the elegant infographic. Stuck at the starting line? Here’s how […]

Large Format Graphics: It’s Not Just Resolution That Matters

We field a lot of questions about large format graphics, like the trade show signage shown here, and appropriate resolution. Here are some tips for producing larger printed works: Q: I need to create large banners at 16ft x 6ft, that will be displayed above the tradeshow floor at our next show, but the product […]

Color Theory for Marketers Part 2 – Do You Speak the Language of Color?

by Donna DeLeo – ETMG Designer and Art Director Have you ever struggled to communicate clearly about color with your designer? Perhaps a color doesn’t seem to resonate or appear to fit the company persona yet you’re unable to articulate what it is about that particular blue. Understanding some basic terminology—physical properties that allow us […]

Color Theory for Marketers – How to Create a Winning Palette for Your Next Project

by Donna DeLeo – ETMG Designer and Art Director As a creative professional, I’m often asked to explain, or in some cases, defend my design choices. One of the most subjective choices I make each day is color. Why? Because color is evocative – it can dramatically affect moods, feelings, and emotions. Color is not […]