Email Marketing

Retargeting vs Remarketing [INFOGRAPHIC]

Guest Post by Carol Soriano, Content Strategist, Spiralytics   Retargeting and remarketing are two buzzwords that marketers often hear and use interchangeably. While they may have some similarities, they are different concepts and are applied in a variety of ways, too. What is retargeting? Retargeting is used to describe online ad placements, in text and […]

Book Review – Email Marketing Rules

By N. Storms, Social Media Manager We’ve all thought it: “Do I really need to read another book on email marketing?” If you’re a marketer you’ve probably spent a good amount of time perusing email marketing best practices before sending something to your customers. But the short answer is yes, you need to read this […]

6 Elements of a Great Email Newsletter

by Warren Lutz – Contributing Writer and PR Professional Because of their low distribution costs, email newsletters can be a marketer’s best friend—yet very few newsletters actually contain “news” or anything else worth looking at. If you want an email newsletter that readers won’t delete, it needs to have these six things: 1. Value. Your […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

Book Review-Marketing White Belt: Basics for the Digital Marketer

Reviewed by Special K, ETMG Writer and Blogger Entrepreneurs and marketing professionals looking for a primer or a refresher course on marketing basics will appreciate Christopher Penn’s book, Marketing White Belt: Basics for the Digital Marketer. Penn not only teaches Internet Marketing at the University of San Francisco and co-hosts a weekly podcast, Marketing over […]

How to Write for Email vs. Social Media vs. the Web

While we don’t normally condone cheating, we are big fans of writing engaging marketing copy. In fact, that’s what we do all day long. But, we realize that writing effective copy for various online marketing channels, like Facebook, email, or a website can be quite a challenge. So in this case, we recommend using this […]

Book Review – Content Marketing: Think Like a Publisher

By Special K, ETMG Writer and Blogger   In her recent book, Content Marketing: Think Like a Publisher — How to Use Content to Market Online and in Social Media, Rebecca Lieb succeeds at both introducing content marketing and providing extensive discussion of hands-on tactics and strategies. Lieb, a digital advertising and media analyst for […]

Branding Basics from the Presidential Campaigns

By Warren Lutz – Contributing Writer Regardless of one’s personal preferences, there are many important marketing lessons to draw from political campaigns. Winning and losing usually boils down to how well a candidate handles “the branding basics.” Here’s some key brand management take-aways from the campaigns: Research Your Market Whether you’re running for president or […]

Using Public Domain Images for Your Blog

By Warren Lutz – Contributing Writer   If you need art for your blog or marketing project, there are billions of images online. Of course, most of them actually belong to somebody – but not all of them. In fact, there are a growing number of free public domain images available that can be great […]

Using Brand Journalism to Tell Your Story

By Warren Lutz – Contributing Writer   The former journalist in me bristles at the notion of “brand journalism.” There’s only one type of journalism – objective, unbiased and unvarnished truth! No spin! Nothing but facts! But journalism is also about telling stories. And telling stories has real marketing benefits, because practically everything has a […]