General

Retargeting vs Remarketing [INFOGRAPHIC]

Guest Post by Carol Soriano, Content Strategist, Spiralytics   Retargeting and remarketing are two buzzwords that marketers often hear and use interchangeably. While they may have some similarities, they are different concepts and are applied in a variety of ways, too. What is retargeting? Retargeting is used to describe online ad placements, in text and […]

3 Ways to Give Back Through Marketing

  Guest Post By Shareef Mahdavi, Founder, SM2 Strategic   The United States has been the world’s leading economy for a long time. It also leads the world in terms of giving, whether that comes in the form of charitable donations, philanthropy, or more recently, the rise of social capitalism and the “buy one, give one” […]

Giving Back to Clients and Environment through Carbon Offsets

By Nancy Langmeyer, ETMG Writer and Editor   At Envision Technology Marketing Group (ETMG), we believe in giving thanks  – and we have a unique way of doing it all year long in the name of our marketing clients and employees. As a 100% virtual marketing services company and a certified California Green Business, ETMG participates […]

The Interactive PDF: To Be, or Not to Be

By Donna de Leo, ETMG Designer and Art Director   The Portable Document Format (PDF) was first introduced in the early 1990s by Adobe. Intended to provide consistency for content creators, designers, and printers, PDFs allowed the exchange of a document between machines, operating systems, and users in a way that ensured that the file would look exactly the same. […]

The 5 Key Elements of Collateral Rebrands

By Connie Howard, ETMG VP & Founding Writer Rebranding means just that: putting a new logo, maybe a new tag line, and a new look and feel on everything: packaging and products, letterhead, ad campaigns, websites, partner portals, company signage, and all communications from press releases to commercials. Nowhere is the rebrand more critical than […]

6 Keys to Writing a Great Case Study

By Connie Howard, ETMG VP & Founding Writer In technology marketing, case studies are extremely effective. Telling a story about customers who succeed using your product is golden. There’s nothing like it. It helps potential customers with the same challenges understand how easy it is to realize similar results by adopting your company’s solution. The […]

9 Reasons Why Hiring a Ghostwriter is a Smart Move

By Nancy Langmeyer – ETMG Writer/Editor   As content once again becomes king of the online world, companies are scrambling to come up with insightful content that establishes their executives as global thought leaders. This can be a seemingly impossible task for many companies. One solution is to hire freelance ghostwriters as a resource for […]

Is Web Design Disappearing?

by Donna de Leo – ETMG Designer and Art Director There’s been a debate in the creative world recently over the future of web design. Is it a creative discipline on the verge of extinction? I think not, although we are in the midst of an online revolution. Less than five years ago, roles for […]

The Case for the Content Editor: Polish Makes Perfect

By Kathy Wilson, ETMG Writer In today’s world of information overload, most of us are tasked with writing for a broader audience than just our personal journal. Whether you’re writing a blog, a newsletter, web content, a technical document, or a piece of marketing collateral, you need to overcome the challenges that writing for various audiences […]

Favorite Giveaways from ASI Roadshow 2015

By N. Storms – Social Media Manager The ASI Roadshow is a gathering of the Advertising Specialties Institute (ASI) suppliers and offers a behind the scenes peek at the latest giveaway trends and the sales merchandising industry. This year’s show brought in over three dozen exhibitors with thousands of different branded promotional products to cover […]