General

Improving Those Wayward Webinars

By Kathy Wilson – ETMG Writer and Editor Is there anything worse than carving out an hour in your busy day to dial into a webinar, or preseentation only to realize in the first few minutes that it’s not going to be worth your while? Whether we give these kinds of presentations or attend them, […]

Creating Infographics: 5 Things to Know

by Warren Lutz – Contributing Writer and PR Professional In spite of the proliferation of infographics, many marketers are still avoiding them. The main reason—they’re a lot harder to produce than they look! Yet few tools help companies communicate complex marketing messages as well as the elegant infographic. Stuck at the starting line? Here’s how […]

6 Elements of a Great Email Newsletter

by Warren Lutz – Contributing Writer and PR Professional Because of their low distribution costs, email newsletters can be a marketer’s best friend—yet very few newsletters actually contain “news” or anything else worth looking at. If you want an email newsletter that readers won’t delete, it needs to have these six things: 1. Value. Your […]

Why Video is Priceless [INFOGRAPHIC]

We all love videos. And at ETMG, we love creating videos. But did you know videos posted to your website provide a 74% increase in your visitors’ understanding of your product or service compared to pictures? True. Videos also increase the likelihood of your visitors purchasing your product or service by 64%. Need more convincing […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

"Are We Done Yet?" – 4 Reasons Why Product Photoshoots Take Time

by Warren Lutz – Contributing Writer   With all the advancements in photo technology in recent years, one might think that getting high-quality product shots would be a breeze. After all, your product just has to sit there, right? And yet, remarkably, product photo shoots often take hours. Why? The short answer is that there’s […]

Photography: 3 Important Elements of a Great Corporate Headshot

By Warren Lutz – Contributing Writer   We’ve all seen corporate headshot photography like this. You’ll be looking at one image, and you’ll notice the normal business attire is being worn, the hair is neatly coifed, nothing appears overtly out of place. And yet, there’s a detectible chill at work here. Maybe it’s the immovable […]

What’s new with print? Digital printing is big. No, really big.

By Michael Grodin – ETMG President and CEO   Digital printing has been around for years. Over time it has improved so much, that to most, its quality is now indistinguishable from the high quality of offset printing. Offset printing presses hold huge sheets of paper allowing us to print multiple 8.5 x 11″ pages […]

Photography’s Rule of Thirds and Why It Works

By Warren Lutz, Contributing Writer   Great photography, like all great art, often seems subjective. But imagine if there was a magical way to compose a great photo, every time. Imagine a technique you could follow and never go wrong. That’d be pretty cool, right? Amazingly enough, there is a technique, and it’s called the […]

The Internet in Real Time [INFOGRAPHIC]

ETMG would like to thank Michael Lord at PennyStocks for reaching out and sharing this great interactive infographic with us. Click image to open interactive version (via Penny Stocks Lab). Read More: The Future of Multimedia Storytelling [INFOGRAPHIC] If Social Media Were a High School Dance…[INFOGRAPHIC] Facebook and the Truth About Direct Mail