Infographics

How Green Can One Virtual Marketing Firm Be? [INFOGRAPHIC]

Kermit the Frog is famous for singing, “It’s not easy being green.” Well, Mr. Frog, we beg to differ. ETMG is a totally virtual marketing firm and a certified green business, so we take being green pretty seriously. But we had to ask ourselves: what really are the benefits? What real impact are we making? […]

If Social Media Were a High School Dance … [INFOGRAPHIC]

by The ETMG Social Media Team If social media were a high school dance, men and women would be hanging out on opposite sides of the gym. Wondering where and how to reach your targeted dance partners/customers? Or at least get them to visit your punch bowl on Pinterest? Don’t let your social media marketing […]

How to Write for Email vs. Social Media vs. the Web

While we don’t normally condone cheating, we are big fans of writing engaging marketing copy. In fact, that’s what we do all day long. But, we realize that writing effective copy for various online marketing channels, like Facebook, email, or a website can be quite a challenge. So in this case, we recommend using this […]

The Importance of Taking a Break

As a totally virtual marketing services firm, we understand the importance of taking a break. If we don’t step away, pets go unfed, children are abandoned at school, and some of us may end up in our pajamas for days on end. But breaks serve a very important function in the creative process as well. […]

Book Review – Infographics: The Power of Visual Storytelling

Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. […]

Using Brand Journalism to Tell Your Story

By Warren Lutz – Contributing Writer   The former journalist in me bristles at the notion of “brand journalism.” There’s only one type of journalism – objective, unbiased and unvarnished truth! No spin! Nothing but facts! But journalism is also about telling stories. And telling stories has real marketing benefits, because practically everything has a […]