Photography

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

"Are We Done Yet?" – 4 Reasons Why Product Photoshoots Take Time

by Warren Lutz – Contributing Writer   With all the advancements in photo technology in recent years, one might think that getting high-quality product shots would be a breeze. After all, your product just has to sit there, right? And yet, remarkably, product photo shoots often take hours. Why? The short answer is that there’s […]

Photography: 3 Important Elements of a Great Corporate Headshot

By Warren Lutz – Contributing Writer   We’ve all seen corporate headshot photography like this. You’ll be looking at one image, and you’ll notice the normal business attire is being worn, the hair is neatly coifed, nothing appears overtly out of place. And yet, there’s a detectible chill at work here. Maybe it’s the immovable […]

Photography’s Rule of Thirds and Why It Works

By Warren Lutz, Contributing Writer   Great photography, like all great art, often seems subjective. But imagine if there was a magical way to compose a great photo, every time. Imagine a technique you could follow and never go wrong. That’d be pretty cool, right? Amazingly enough, there is a technique, and it’s called the […]