Presentations

The Interactive Data Visualization of Hamilton

By Connie Howard, ETMG VP & Founding Writer   Here at ETMG, storytelling is important. Visual storytelling is often a faster and more interesting way to help people understand products and services in the technology sector, home to some of the most complex stories around. When we think about data visualization and visual storytelling, we think […]

Get the Most Out of Infographics – 3 Ways to Leverage Data Visualizations

By Donna de Leo, ETMG Designer and Art Director   You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing […]

Better PowerPoint Presentation Design: Insider Secrets

by Donna de Leo – ETMG Designer and Art Director One of the things that makes Microsoft PowerPoint such a brilliant software program is that anyone can use it to create a professional presentation. Unfortunately that same ease-of-use is also its biggest drawback. As a visual designer, I’ve worked on some beautiful—but more often dreadful— […]

Improving Those Wayward Webinars

By Kathy Wilson – ETMG Writer and Editor Is there anything worse than carving out an hour in your busy day to dial into a webinar, or preseentation only to realize in the first few minutes that it’s not going to be worth your while? Whether we give these kinds of presentations or attend them, […]

The Future of Multimedia and Visual Storytelling [INFOGRAPHIC]

Infographic originally posted by BeyondPR on August 27, 2013 Q: How important is visual storytelling to your brand and your marketing efforts? A: Very! PR News and PR Newswire recently surveyed PR and marketing professionals regarding the use of visuals in various communications and campaigns.  The key take-away? The use of multimedia and visuals in […]

Book Review – The Laws of Subtraction

Reviewed by Karen deVries, ETMG Writer and Blogger We live and work in a reality where businesses are more complicated, economies are uncertain, resources are increasingly scarce, everyone knows everything about us, and we are overwhelmed by endless options. In his recent book, The Laws of Subtraction: 6 Simple Rules for Winning in the Age […]

Book Review – Infographics: The Power of Visual Storytelling

Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. […]

Branding Basics from the Presidential Campaigns

By Warren Lutz – Contributing Writer Regardless of one’s personal preferences, there are many important marketing lessons to draw from political campaigns. Winning and losing usually boils down to how well a candidate handles “the branding basics.” Here’s some key brand management take-aways from the campaigns: Research Your Market Whether you’re running for president or […]

Using Brand Journalism to Tell Your Story

By Warren Lutz – Contributing Writer   The former journalist in me bristles at the notion of “brand journalism.” There’s only one type of journalism – objective, unbiased and unvarnished truth! No spin! Nothing but facts! But journalism is also about telling stories. And telling stories has real marketing benefits, because practically everything has a […]

SlideRocket Offers Improved Presentation Tools

By Special K – ETMG Writer/Editor Since being acquired by cloud technology leader VMware* last year, SlideRocket has become a leader of its own in the online presentation space. A big reason is that SlideRocket enables you to quickly create dynamic presentations that improve sales and marketing communications while leveraging the vast resources made available […]