Production

If Content is King, Typography is the Jack-of-All-Trades

By Donna DeLeo, ETMG Independent Designer and Art Director Typography, quite simply, is the art of arranging type. It is the balance and interplay of letter forms on a page. Used effectively, it is a craft that can help you establish your company’s brand and distinguish its character. Yet since the beginning of the web, designers […]

Book Review – Infographics: The Power of Visual Storytelling

Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. […]

Tips for Wrangling Objects in Microsoft Word

Compiled by the ETMG Production Team   Over the years, we’ve had to field a number of questions about page layout and word processing in Microsoft Word. Here are some more commonly asked questions and our tips for success: “Whenever I enter something that looks like a URL into Word, it always converts into an […]

A Few Quick Tips for Working with PDFs

Compiled by The ETMG Production Team   At ETMG, we field a lot of questions about working in, and with, a number of programs Acrobat and working with PDFs. Here are our frequently asked questions on Acrobat and our PDF tips: Q:  How can I make my PDF easier for my readers to navigate? A: […]

Using Public Domain Images for Your Blog

By Warren Lutz – Contributing Writer   If you need art for your blog or marketing project, there are billions of images online. Of course, most of them actually belong to somebody – but not all of them. In fact, there are a growing number of free public domain images available that can be great […]

Print Possibilities: Not So Square Anymore

By Michael Grodin – ETMG President   Marketing is all about the message, and as technology advances, the different ways to get your message out there continue to grow. But such innovations are not limited to electronic media. In fact, some of the most amazing achievements in marketing today are happening not online, but with […]

PDFs vs. Source Files

  Another commonly asked question often answered by the ETMG Production Team. Q: Is a PDF an acceptable source file? A: No, not for editing text or altering graphics. Portable Document Format (PDF) is a file format used to represent documents independently of application software. Each PDF file encapsulates a complete description of a fixed-layout […]

Word Up! Quick Tips on Microsoft Word

Compiled by the ETMG Production Team   Over the years, we’ve had to field a number of questions about page layout and word processing in Word. Here are a few of the most commonly asked questions and our tips for success: “How can I eliminate orphans (the single word left alone at the bottom of […]

5 New Green Packaging Design Innovations

By Warren Lutz – Contributing Writer   If you think sustainable packaging design is all about stuff that has been recycled, you’re only halfway there. Yes, recycled packaging material continues to grow in use, but recent innovations have created entirely new alternatives, many of which are biodegradable and/or compostable. Could any of these materials work […]