Project Management

So You Want to Start a Marketing Blog?

By Kathy Wilson, ETMG Senior Writer, Editor, and Marketing Blogger   With the advent of the Internet, the webpage, and the smartphone came the blog. Whether a company’s business is B2C or B2B, marketers have increasingly come to rely on a marketing blog to reach their target audience. Everyone is a potential blogger, but can […]

Book Review—Buyer Personas

By Connie Howard, ETMG VP & Founding Writer   What Do Technology Buyers Want? Isn’t That the $64,000 Question? Cue the Buyer Personas.  In the technology industry, it’s often been the case that engineering and marketing groups tell customers what they should want. And while it’s true that few people could have anticipated the popularity of […]

Marketing Memes – Have You Gone Viral Yet?

Whether you’re aware of them or not, marketing memes are everywhere online these days. Brands are creating their own memes—even in security, data center, and other high-tech sectors. As a marketing professional, are you taking advantage of these short form visuals? First off, what is a meme? A meme (rhymes with “dream”) is an image, […]

Book Review—The Content Code

By Connie Howard, ETMG VP & Founding Writer   Content is a loaded word. It means a lot of things, and, as it turns out, there’s a lot of it out there. Content marketing is on the rise. Millions of people are adding words, pictures, music, and videos to the World Wide Web, every minute […]

The Interactive PDF: To Be, or Not to Be

By Donna de Leo, ETMG Designer and Art Director   The Portable Document Format (PDF) was first introduced in the early 1990s by Adobe. Intended to provide consistency for content creators, designers, and printers, PDFs allowed the exchange of a document between machines, operating systems, and users in a way that ensured that the file would look exactly the same. […]

Editing and Layout: 4 Agreements for Better Documents

By Connie Howard, ETMG VP & Founding Writer   A piece of writing isn’t finished until it’s been edited and laid out, in that order. We know that now, but it wasn’t always so. In the Beginning: Layout and Corrections The earliest documents were copied by monks, word by word, thousands of times over centuries. […]

How to Write for Infographics

By Connie Howard, ETMG VP & Founding Writer Infographics communicate a complex concepts more quickly than traditional marketing collateral and they have the benefit of delivering that complex data in an easily understandable visual format. Recently, I sat down to chat with one of our infographic writers, Nancy Langmeyer. Nancy shares her approach to transforming data […]

What’s in a Marketing Collateral Template?

By Connie Howard, ETMG VP & Founding Writer   Any template is a guide. A paper stencil of leaves to help paint a border on a wall is a template; so is a business letter sample format. In both cases, these templates allow their users the freedom to create within a defined and protected set […]

Book Review – Email Marketing Rules

By N. Storms, Social Media Manager We’ve all thought it: “Do I really need to read another book on email marketing?” If you’re a marketer you’ve probably spent a good amount of time perusing email marketing best practices before sending something to your customers. But the short answer is yes, you need to read this […]

Twitter Best Practices: Check Your Followers

By N. Storms – Social Media Manager   The Good, the Bad, and the Ugly This may come as a shock to you, but some of your followers on Twitter aren’t quite who they seem to be. Oh sure, they may have a slick picture and a friendly name, but are they following you because […]