Social Media

Twitter Best Practices: Check Your Followers

  The Good, the Bad, and the Ugly This may come as a shock to you, but some of your followers on Twitter aren’t quite who they seem to be. Oh sure, they may have a slick picture and a friendly name, but are they following you because they want to engage with you or […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

Book Review – Stand Out Social Marketing

Reviewed by Special K, ETMG Writer and Blogger According to digital marketing expert, Mike Lewis, social media represents both the biggest marketing challenge and the biggest opportunity faced by marketers today. To succeed in a sea of overwhelming possibilities, Lewis maintains that businesses must figure out how to differentiate themselves and stand out amongst competitors. […]

Book Review-Marketing White Belt: Basics for the Digital Marketer

Reviewed by Special K, ETMG Writer and Blogger Entrepreneurs and marketing professionals looking for a primer or a refresher course on marketing basics will appreciate Christopher Penn’s book, Marketing White Belt: Basics for the Digital Marketer. Penn not only teaches Internet Marketing at the University of San Francisco and co-hosts a weekly podcast, Marketing over […]

How to Write for Email vs. Social Media vs. the Web

While we don’t normally condone cheating, we are big fans of writing engaging marketing copy. In fact, that’s what we do all day long. But, we realize that writing effective copy for various online marketing channels, like Facebook, email, or a website can be quite a challenge. So in this case, we recommend using this […]

Book Review – Content Marketing: Think Like a Publisher

By Special K, ETMG Writer and Blogger   In her recent book, Content Marketing: Think Like a Publisher — How to Use Content to Market Online and in Social Media, Rebecca Lieb succeeds at both introducing content marketing and providing extensive discussion of hands-on tactics and strategies. Lieb, a digital advertising and media analyst for […]

How to Deal with a Shrinking Marketing Budget

By Warren Lutz – Contributing Writer Your marketing strategy is obviously impacted by how much you can spend. But that’s no reason to throw your hands up in the air when your budget is cut. Here are a few ideas about where to start when forced to manage with less. Don’t just think—rethink. Everything changes. […]

Finding and Maximizing Testimonials

By Warren Lutz – Contributing Writer Heartfelt praise from a happy customer is perhaps the best form of advertising you’ll ever get. Put in the form of a testimonial, it can make a stronger case for using your product or service than anything you could write yourself – for free. Yet few companies do a […]