Tips

Get the Most Out of Infographics – 3 Ways to Leverage Data Visualizations

By Donna de Leo, ETMG Designer and Art Director   You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing […]

The Interactive PDF: To Be, or Not to Be

By Donna de Leo, ETMG Designer and Art Director   The Portable Document Format (PDF) was first introduced in the early 1990s by Adobe. Intended to provide consistency for content creators, designers, and printers, PDFs allowed the exchange of a document between machines, operating systems, and users in a way that ensured that the file would look exactly the same. […]

5 Ways to Engage With Your Twitter Followers

By ETMG Social Media Team One thing that’s becoming clear to social media marketers is the fundamental differences between Facebook and Twitter as social marketing platforms. While both are essential, they are as different as night and day in how brands harness their power to engage with followers. Facebook is about people you already know; […]

Storytelling: The Secret to Great Copywriting

By Kathy Wilson, ETMG Writer “Copywriting is the art and science of writing copy (the words we use on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one great salesman to reach all your customers.”[1] As a copywriter, […]

6 Keys to Writing a Great Case Study

By Connie Howard, ETMG VP & Founding Writer In technology marketing, case studies are extremely effective. Telling a story about customers who succeed using your product is golden. There’s nothing like it. It helps potential customers with the same challenges understand how easy it is to realize similar results by adopting your company’s solution. The […]

9 Reasons Why Hiring a Ghostwriter is a Smart Move

By Nancy Langmeyer – ETMG Writer/Editor   As content once again becomes king of the online world, companies are scrambling to come up with insightful content that establishes their executives as global thought leaders. This can be a seemingly impossible task for many companies. One solution is to hire freelance ghostwriters as a resource for […]

Large Format Graphics: It’s Not Just Resolution That Matters

We field a lot of questions about large format graphics, like the trade show signage shown here, and appropriate resolution. Here are some tips for producing larger printed works: Q: I need to create large banners at 16ft x 6ft, that will be displayed above the tradeshow floor at our next show, but the product […]

Tradeshows and T-shirts – 50 Shades of Gray

Our project managers and production artists field a lot of questions regarding printing and giveaways. Here are some recent questions we’ve received about ordering t-shirts for tradeshows and events and some tips for success: Q: I want my tradeshow booth staff to wear matching T-shirts but there’s too many people and not enough time to […]

Is Digital Printing as Good as Offset Printing?

  Our production department fields a lot of questions regarding printing for digital, offset, and large format projects. Here is a recent question about digital printing and some tips for success:   Q:  Is digital printing as good as traditional offset printing? A:  Digital printing has come a long way and is now on a […]

Tips for Wrangling Objects in Microsoft Word

Compiled by the ETMG Production Team   Over the years, we’ve had to field a number of questions about page layout and word processing in Microsoft Word. Here are some more commonly asked questions and our tips for success: “Whenever I enter something that looks like a URL into Word, it always converts into an […]