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So You Want to Start a Marketing Blog?

By Kathy Wilson, ETMG Senior Writer, Editor, and Marketing Blogger   With the advent of the Internet, the webpage, and the smartphone came the blog. Whether a company’s business is B2C or B2B, marketers have increasingly come to rely on a marketing blog to reach their target audience. Everyone is a potential blogger, but can […]

Marketing Memes – Have You Gone Viral Yet?

Whether you’re aware of them or not, marketing memes are everywhere online these days. Brands are creating their own memes—even in security, data center, and other high-tech sectors. As a marketing professional, are you taking advantage of these short form visuals? First off, what is a meme? A meme (rhymes with “dream”) is an image, […]

Book Review—The Content Code

By Connie Howard, ETMG VP & Founding Writer   Content is a loaded word. It means a lot of things, and, as it turns out, there’s a lot of it out there. Content marketing is on the rise. Millions of people are adding words, pictures, music, and videos to the World Wide Web, every minute […]

The Interactive Data Visualization of Hamilton

By Connie Howard, ETMG VP & Founding Writer   Here at ETMG, storytelling is important. Visual storytelling is often a faster and more interesting way to help people understand products and services in the technology sector, home to some of the most complex stories around. When we think about data visualization and visual storytelling, we think […]

The Interactive PDF: To Be, or Not to Be

By Donna de Leo, ETMG Designer and Art Director   The Portable Document Format (PDF) was first introduced in the early 1990s by Adobe. Intended to provide consistency for content creators, designers, and printers, PDFs allowed the exchange of a document between machines, operating systems, and users in a way that ensured that the file would look exactly the same. […]

Three Ways to Improve Your PowerPoint

By Lisa Langley, ETMG Writer Sometimes, presenters overload slides with too much text. They forget about the built-in visual features that PowerPoint offers to improve design and flow. While both content and design need to capture and keep your audience’s attention, we’d like to highlight a few of PowerPoint’s great visual design features. Used the […]

5 Ways to Engage With Your Twitter Followers

By ETMG Social Media Team One thing that’s becoming clear to social media marketers is the fundamental differences between Facebook and Twitter as social marketing platforms. While both are essential, they are as different as night and day in how brands harness their power to engage with followers. Facebook is about people you already know; […]

How to Write for Infographics

By Connie Howard, ETMG VP & Founding Writer Infographics communicate a complex concepts more quickly than traditional marketing collateral and they have the benefit of delivering that complex data in an easily understandable visual format. Recently, I sat down to chat with one of our infographic writers, Nancy Langmeyer. Nancy shares her approach to transforming data […]

Storytelling: The Secret to Great Copywriting

By Kathy Wilson, ETMG Writer “Copywriting is the art and science of writing copy (the words we use on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one great salesman to reach all your customers.”[1] As a copywriter, […]

9 Reasons Why Hiring a Ghostwriter is a Smart Move

By Nancy Langmeyer – ETMG Writer/Editor   As content once again becomes king of the online world, companies are scrambling to come up with insightful content that establishes their executives as global thought leaders. This can be a seemingly impossible task for many companies. One solution is to hire freelance ghostwriters as a resource for […]