Video

Get the Most Out of Infographics – 3 Ways to Leverage Data Visualizations

By Donna de Leo, ETMG Designer and Art Director   You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing […]

Improving Those Wayward Webinars

By Kathy Wilson – ETMG Writer and Editor Is there anything worse than carving out an hour in your busy day to dial into a webinar, or preseentation only to realize in the first few minutes that it’s not going to be worth your while? Whether we give these kinds of presentations or attend them, […]

Why Video is Priceless [INFOGRAPHIC]

We all love videos. And at ETMG, we love creating videos. But did you know videos posted to your website provide a 74% increase in your visitors’ understanding of your product or service compared to pictures? True. Videos also increase the likelihood of your visitors purchasing your product or service by 64%. Need more convincing […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

Video Storyboarding Secrets

By Warren Lutz – Contributing Writer Video storyboarding is a time-tested method for bringing your video script to life. But what is a storyboard, exactly? And why does it matter? A video storyboard is a series of pictures or boxes that represent, shot by shot, what the finished video will look like from beginning to […]

The Real Power of Video Marketing

By Warren Lutz – Contributing Writer   What does a sneezing panda, a double rainbow, a pack of roller skating babies, the phrase “will it blend” and a finger-biting kid named Charlie all have in common? If you know the answer, you probably have some sense of how deeply woven online video has become in […]

Bringing Your Video Message to Life

By Warren Lutz, Contributing Writer While video marketing can be fast and economical, a lot more work goes into it than simply picking up a video camera and hitting “record.” In fact, the biggest factor behind whether a video is a hit or not is having a plan. Here are several key steps that will […]

The Future of Multimedia and Visual Storytelling [INFOGRAPHIC]

Infographic originally posted by BeyondPR on August 27, 2013 Q: How important is visual storytelling to your brand and your marketing efforts? A: Very! PR News and PR Newswire recently surveyed PR and marketing professionals regarding the use of visuals in various communications and campaigns.  The key take-away? The use of multimedia and visuals in […]

Book Review – How To Shoot Video That Doesn’t Suck

Reviewed by Karen deVries, ETMG Writer and Blogger Bad video, even mediocre video, gets turned off. Good video is a powerful communications tool. Marketers interested in methods to make sure their video ends up on the good pile will find a wealth of information in Steve Stockman’s book, How To Shoot Video That Doesn’t Suck. […]