Web Design

The Interactive Data Visualization of Hamilton

By Connie Howard, ETMG VP & Founding Writer   Here at ETMG, storytelling is important. Visual storytelling is often a faster and more interesting way to help people understand products and services in the technology sector, home to some of the most complex stories around. When we think about data visualization and visual storytelling, we think […]

The Interactive PDF: To Be, or Not to Be

By Donna de Leo, ETMG Designer and Art Director   The Portable Document Format (PDF) was first introduced in the early 1990s by Adobe. Intended to provide consistency for content creators, designers, and printers, PDFs allowed the exchange of a document between machines, operating systems, and users in a way that ensured that the file would look exactly the same. […]

Is Web Design Disappearing?

by Donna de Leo – ETMG Designer and Art Director There’s been a debate in the creative world recently over the future of web design. Is it a creative discipline on the verge of extinction? I think not, although we are in the midst of an online revolution. Less than five years ago, roles for […]

Color Theory for Marketers Part 2 – Do You Speak the Language of Color?

by Donna DeLeo – ETMG Designer and Art Director Have you ever struggled to communicate clearly about color with your designer? Perhaps a color doesn’t seem to resonate or appear to fit the company persona yet you’re unable to articulate what it is about that particular blue. Understanding some basic terminology—physical properties that allow us […]

Color Theory for Marketers – How to Create a Winning Palette for Your Next Project

by Donna DeLeo – ETMG Designer and Art Director As a creative professional, I’m often asked to explain, or in some cases, defend my design choices. One of the most subjective choices I make each day is color. Why? Because color is evocative – it can dramatically affect moods, feelings, and emotions. Color is not […]

Why Video is Priceless [INFOGRAPHIC]

We all love videos. And at ETMG, we love creating videos. But did you know videos posted to your website provide a 74% increase in your visitors’ understanding of your product or service compared to pictures? True. Videos also increase the likelihood of your visitors purchasing your product or service by 64%. Need more convincing […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

If Content is King, Typography is the Jack-of-All-Trades

By Donna DeLeo, ETMG Independent Designer and Art Director Typography, quite simply, is the art of arranging type. It is the balance and interplay of letter forms on a page. Used effectively, it is a craft that can help you establish your company’s brand and distinguish its character. Yet since the beginning of the web, designers […]

Using Public Domain Images for Your Blog

By Warren Lutz – Contributing Writer   If you need art for your blog or marketing project, there are billions of images online. Of course, most of them actually belong to somebody – but not all of them. In fact, there are a growing number of free public domain images available that can be great […]

Attracting Web Traffic with Fresh Content

By David Wright – Contributing Writer Driving traffic to your website requires a steady stream of new content. Unfortunately, many businesses have trouble creating new web content and, as a result, struggle to attract potential customers. While you can’t get away from writing good copy altogether, there are a few easier alternatives that will help […]