By Nancy Langmeyer, ETMG Writer and Editor
As a 100% virtual marketing services company and a certified California Green Business, ETMG participates in an environmental program where we donate funds to Carbonfund.org. Through this program, ETMG buys carbon offsets, which in turn help reduce the world’s carbon footprint through the funding of renewable energy, forestation, and resource conservation projects.
Maintaining a Zero Carbon Footprint
Here’s how it works: on a quarterly basis, we buy a quarter tonne (a metric unit equaling 1,000 kilograms) of carbon offsets for each purchase order we receive from our clients. In addition, we purchase carbon offsets each year to offset the impact of the home offices for our full-time employees working.
According to Michael Grodin, the president of ETMG, being green and doing good things for the environment just makes good sense.
“We like to be good social citizens,” Grodin says, “and help the community, society, and the environment as best we can. Carbonfund.org fits with our business model as a green, zero emissions company and it allows us and our clients to have a direct impact on the environment.”
Over 1,100,000 Kilograms of Carbon Offsets Purchased by ETMG
Since the program started seven years ago, ETMG has purchased an average of 30 to 40 tonnes of carbon offsets per quarter, totaling over 1100 tonnes since implementing the program. That’s over one million kilograms! Through this effort, we support carbon reduction projects around the world in the areas of “Reforestation” and “Avoided Devastation.”
First off, according to CarbonFund.org, forest-based carbon offset projects fight climate change by sequestering carbon dioxide emissions from the atmosphere in trees and soil.
From Grodin’s perspective, forestry was a personal and emotional decision on his part. “I am a big fan of the outdoors, and forestry is one of the most basic ways we can help our planet,” Grodin says. “I believe trees are very important. They generate oxygen for us, provide us with wood, along with a whole lot of other things. We need more trees, not less.”
Why link it to purchase orders?
“Most of our clients work at companies like Cisco that have substantial giving programs and large philanthropic budgets,” Grodin says. “However, at the individual level, our clients really don’t have a say in those programs. But with our carbon offset program, we can help our clients have a direct impact, which in this case, is through a contribution towards carbon neutrality.” Grodin adds that notices are sent out every quarter, thanking ETMG clients and letting them know of the contribution made in their name – and they are greatly appreciative of this.
There are many ways to support carbon offset programs.
As individuals, we can make our offices carbon neutral for a very small investment through Carbonfund.org. For instance, based on the U.S. yearly average usage of kilowatts of electricity and therms, getting my office in Newburyport, MA carbon neutral would only cost me $29.84 a year.
You can also offset your entire house, your car, parties, or airline flights. Alternatively, you can plant trees for $1.00 a piece. To learn more, and evaluate your current carbon footprint, go to: https://carbonfund.org/calculate-your-footprint/.
How Green Can One Virtual Marketing Firm Be? [Infographic] ETMG, June 2015