A template is many things: a model, an example or a guide. But in the world of graphic design, layout, and print or electronic production, a template is the document that specifies the elements of a particular layout. It’s a recipe for unifying the look and feel of collateral to support your brand.
You can have templates for as many kinds of collateral as you want: brochures, data sheets, white papers, case studies, FAQs and applications notes. When done right, each of those templates will allow any production department to recreate that document type with the same results—supporting brand and brand consistency across broad groups of information.
Asking a designer or production artist to make a new document “just look like this” isn’t a great way to get the consistency that you need. What typeface do you require? What colors, specifically? Crimson is red, but so is garnet and scarlet—and they all have different color code designations. A skilled production artist can reverse engineer what you give him or her, but with a template, you don’t have to pay for the extra hours that it will take to figure these things out.
A good template will define the following layout attributes:
Styles: margins, justification, typefaces and font characteristics like size, color, style, and spacing.
Color Palette: exact hues, tones, shades, and tints of the various colors used in logos, fonts, images, and graphic elements, usually called out with common color codes.
Image and Text Placement: the placement and alignment of images and text in relation to each other. Frequently, grids or guidelines control this placement.
Creating templates will save you time and money, and will guarantee consistent, great looking finished collateral no matter who you assign to do the project.
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By: ETMG Social Media Team