What’s On Our Mind

Editing and Layout: 4 Agreements for Better Documents

By Connie Howard, ETMG VP & Founding Writer   A piece of writing isn’t finished until it’s been edited and laid out, in that order. We know that now, but it wasn’t always so. In the Beginning: Layout and Corrections The earliest documents were copied by monks, word by word, thousands of times over centuries. Their own handwriting doubled as both layout and print. Fixes came

Three Ways to Improve Your PowerPoint

By Lisa Langley, ETMG Writer Sometimes, presenters overload slides with too much text. They forget about the built-in visual features that PowerPoint offers to improve design and flow. While both content and design need to capture and keep your audience’s attention, we’d like to highlight a few of PowerPoint’s great visual design features. Used the right way, these visuals can support

5 Ways to Engage With Your Twitter Followers

By ETMG Social Media Team One thing that’s becoming clear to social media marketers is the fundamental differences between Facebook and Twitter as social marketing platforms. While both are essential, they are as different as night and day in how brands harness their power to engage with followers. Facebook is about people you already know; Twitter is about people and topics you want to kn

How to Write for Infographics

By Connie Howard, ETMG VP & Founding Writer Infographics communicate a complex concepts more quickly than traditional marketing collateral and they have the benefit of delivering that complex data in an easily understandable visual format. Recently, I sat down to chat with one of our infographic writers, Nancy Langmeyer. Nancy shares her approach to transforming data and information into a

The 5 Key Elements of Collateral Rebrands

By Connie Howard, ETMG VP & Founding Writer Rebranding means just that: putting a new logo, maybe a new tag line, and a new look and feel on everything: packaging and products, letterhead, ad campaigns, websites, partner portals, company signage, and all communications from press releases to commercials. Nowhere is the rebrand more critical than in marketing communications, where dozens or

What’s in a Marketing Collateral Template?

By Connie Howard, ETMG VP & Founding Writer   Any template is a guide. A paper stencil of leaves to help paint a border on a wall is a template; so is a business letter sample format. In both cases, these templates allow their users the freedom to create within a defined and protected set of boundaries. A marketing collateral template, for programs like Adobe InDesign, Illust

Storytelling: The Secret to Great Copywriting

By Kathy Wilson, ETMG Writer “Copywriting is the art and science of writing copy (the words we use on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it's like hiring one great salesman to reach all your customers.”[1] As a copywriter, your goal is to inform, to convince, to educate, to

6 Keys to Writing a Great Case Study

By Connie Howard, ETMG VP & Founding Writer In technology marketing, case studies are extremely effective. Telling a story about customers who succeed using your product is golden. There’s nothing like it. It helps potential customers with the same challenges understand how easy it is to realize similar results by adopting your company’s solution. The keys to writing great case stu

9 Reasons Why Hiring a Ghostwriter is a Smart Move

By Nancy Langmeyer – ETMG Writer/Editor   As content once again becomes king of the online world, companies are scrambling to come up with insightful content that establishes their executives as global thought leaders. This can be a seemingly impossible task for many companies. One solution is to hire freelance ghostwriters as a resource for developing strategic and informative conte

Is Web Design Disappearing?

by Donna de Leo – ETMG Designer and Art Director There’s been a debate in the creative world recently over the future of web design. Is it a creative discipline on the verge of extinction? I think not, although we are in the midst of an online revolution. Less than five years ago, roles for web designers led creative job sites. These days it's job postings for User Experience Designers t