book review

Book Review: A Whack on the Side of the Head: How You Can Be More Creative, 25th Anniversary Edition

Reviewed by Special K- ETMG Writer and Blogger In Roger von Oeck’s world, creative thinking is not solely the domain of self-described artists. Instead, problem solving and discovery are inherently creative endeavors that can benefit both the marketer looking for a different slant and the business professional seeking a competitive edge. In 1983, von Oeck, […]