corporate marketing

The Future of Multimedia and Visual Storytelling [INFOGRAPHIC]

Infographic originally posted by BeyondPR on August 27, 2013 Q: How important is visual storytelling to your brand and your marketing efforts? A: Very! PR News and PR Newswire recently surveyed PR and marketing professionals regarding the use of visuals in various communications and campaigns.  The key take-away? The use of multimedia and visuals in […]

Book Review – The Power of Habit

Reviewed by Special K, ETMG Writer and Blogger What do Target, Alcoa Inc., and Starbucks have in common? These companies have all managed to harness the power of habit to achieve success. This is one of the central arguments at the core of Charles Duhigg’s best-selling book, The Power of Habit: Why We Do What […]