event marketing

Book Review – Making Rain with Events

Reviewed by Lori Maupas, ETMG Writer and Blogger Event marketing is no longer a standalone activity based solely on logistics, but a complex, multifaceted marketing endeavor. Engagement with attendees must begin long before the event and continue long after, if you want to make the most of your investment. This requires developing a marketing program […]

Large Format Graphics: It’s Not Just Resolution That Matters

We field a lot of questions about large format graphics, like the trade show signage shown here, and appropriate resolution. Here are some tips for producing larger printed works: Q: I need to create large banners at 16ft x 6ft, that will be displayed above the tradeshow floor at our next show, but the product […]

Tradeshows and T-shirts – 50 Shades of Gray

Our project managers and production artists field a lot of questions regarding printing and giveaways. Here are some recent questions we’ve received about ordering t-shirts for tradeshows and events and some tips for success: Q: I want my tradeshow booth staff to wear matching T-shirts but there’s too many people and not enough time to […]

10 Tips For Eco-Friendly Trade Shows and Events

By Neets – ETMG Blogger Trade shows, events, and conferences can be very hard on the environment ­with all the paper, printing processes, giveaways, shipping materials, fuel usage and booth construction materials. Fortunately, there are many eco-friendly options that will help you reduce your carbon footprint. 1. Partner with vendors who are committed to conducting […]

5 Great eReader Cases for Your Next Giveaway or Promotion

The two heavy-weights in the eReader market are Kindle at just shy of 50% market share and iPad at 32% according to a recent market report published by ChangeWave. With a growing base of die-hard Kindle fans, and the introduction of the iPad 2, both of these devices are sure to be around for a […]