events

Book Review – Making Rain with Events

Reviewed by Lori Maupas, ETMG Writer and Blogger Event marketing is no longer a standalone activity based solely on logistics, but a complex, multifaceted marketing endeavor. Engagement with attendees must begin long before the event and continue long after, if you want to make the most of your investment. This requires developing a marketing program […]

10 Tips For Eco-Friendly Trade Shows and Events

By Neets – ETMG Blogger Trade shows, events, and conferences can be very hard on the environment ­with all the paper, printing processes, giveaways, shipping materials, fuel usage and booth construction materials. Fortunately, there are many eco-friendly options that will help you reduce your carbon footprint. 1. Partner with vendors who are committed to conducting […]