managing video production

Bringing Your Video Message to Life

By Warren Lutz, Contributing Writer While video marketing can be fast and economical, a lot more work goes into it than simply picking up a video camera and hitting “record.” In fact, the biggest factor behind whether a video is a hit or not is having a plan. Here are several key steps that will […]

Book Review – How To Shoot Video That Doesn’t Suck

Reviewed by Karen deVries, ETMG Writer and Blogger Bad video, even mediocre video, gets turned off. Good video is a powerful communications tool. Marketers interested in methods to make sure their video ends up on the good pile will find a wealth of information in Steve Stockman’s book, How To Shoot Video That Doesn’t Suck. […]