marketing management

3 Ways to Give Back Through Marketing

  Guest Post By Shareef Mahdavi, Founder, SM2 Strategic   The United States has been the world’s leading economy for a long time. It also leads the world in terms of giving, whether that comes in the form of charitable donations, philanthropy, or more recently, the rise of social capitalism and the “buy one, give one” […]

Book Review—Buyer Personas

By Connie Howard, ETMG VP & Founding Writer   What Do Technology Buyers Want? Isn’t That the $64,000 Question? Cue the Buyer Personas.  In the technology industry, it’s often been the case that engineering and marketing groups tell customers what they should want. And while it’s true that few people could have anticipated the popularity of […]

Book Review – Making Rain with Events

Reviewed by Lori Maupas, ETMG Writer and Blogger Event marketing is no longer a standalone activity based solely on logistics, but a complex, multifaceted marketing endeavor. Engagement with attendees must begin long before the event and continue long after, if you want to make the most of your investment. This requires developing a marketing program […]

Book Review – Email Marketing Rules

By N. Storms, Social Media Manager We’ve all thought it: “Do I really need to read another book on email marketing?” If you’re a marketer you’ve probably spent a good amount of time perusing email marketing best practices before sending something to your customers. But the short answer is yes, you need to read this […]

Improving Those Wayward Webinars

By Kathy Wilson – ETMG Writer and Editor Is there anything worse than carving out an hour in your busy day to dial into a webinar, or preseentation only to realize in the first few minutes that it’s not going to be worth your while? Whether we give these kinds of presentations or attend them, […]

Creating Infographics: 5 Things to Know

by Warren Lutz – Contributing Writer and PR Professional In spite of the proliferation of infographics, many marketers are still avoiding them. The main reason—they’re a lot harder to produce than they look! Yet few tools help companies communicate complex marketing messages as well as the elegant infographic. Stuck at the starting line? Here’s how […]

Why Video is Priceless [INFOGRAPHIC]

We all love videos. And at ETMG, we love creating videos. But did you know videos posted to your website provide a 74% increase in your visitors’ understanding of your product or service compared to pictures? True. Videos also increase the likelihood of your visitors purchasing your product or service by 64%. Need more convincing […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

Book Review – The Laws of Subtraction

Reviewed by Karen deVries, ETMG Writer and Blogger We live and work in a reality where businesses are more complicated, economies are uncertain, resources are increasingly scarce, everyone knows everything about us, and we are overwhelmed by endless options. In his recent book, The Laws of Subtraction: 6 Simple Rules for Winning in the Age […]

Book Review – How To Shoot Video That Doesn’t Suck

Reviewed by Karen deVries, ETMG Writer and Blogger Bad video, even mediocre video, gets turned off. Good video is a powerful communications tool. Marketers interested in methods to make sure their video ends up on the good pile will find a wealth of information in Steve Stockman’s book, How To Shoot Video That Doesn’t Suck. […]