marketing writing

Choosing a Technology Copywriter for Your Marketing Needs

By Connie Howard, ETMG VP & Founding Writer   A Technology Copywriter is a Little Different Advertising agencies are always on the lookout for great copywriters. Typically focused on consumers, great copywriters produce all kinds of promotional materials; print and Web ads, commercials, and collateral. And because those copywriters are consumers themselves, the trick isn’t […]

Cut Out The Complex Sentences!

By Kathy Wilson – ETMG Writer/Editor Wake-up call to marketing writers—don’t try to pack too much into each and every sentence. Don’t wear your readers out with run-on sentences and em dash asides. Your message is what’s important, so do everything you can to get your key points across in a way that busy, multitasking […]