marketing

3 Ways to Give Back Through Marketing

  Guest Post By Shareef Mahdavi, Founder, SM2 Strategic   The United States has been the world’s leading economy for a long time. It also leads the world in terms of giving, whether that comes in the form of charitable donations, philanthropy, or more recently, the rise of social capitalism and the “buy one, give one” […]

6 Keys to Writing a Great Case Study

By Connie Howard, ETMG VP & Founding Writer In technology marketing, case studies are extremely effective. Telling a story about customers who succeed using your product is golden. There’s nothing like it. It helps potential customers with the same challenges understand how easy it is to realize similar results by adopting your company’s solution. The […]

Improving Those Wayward Webinars

By Kathy Wilson – ETMG Writer and Editor Is there anything worse than carving out an hour in your busy day to dial into a webinar, or preseentation only to realize in the first few minutes that it’s not going to be worth your while? Whether we give these kinds of presentations or attend them, […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

Book Review – The Laws of Subtraction

Reviewed by Karen deVries, ETMG Writer and Blogger We live and work in a reality where businesses are more complicated, economies are uncertain, resources are increasingly scarce, everyone knows everything about us, and we are overwhelmed by endless options. In his recent book, The Laws of Subtraction: 6 Simple Rules for Winning in the Age […]

Project Management: What to Do When You’re Falling Behind

By Warren Lutz – Contributing Writer   Tasks are piling up faster than you can tackle them. One person after another is coming to you with questions and requests for help. Open spots on your calendar are filling up like pepperoni piled on a double pepperoni pizza. Suddenly, everything is taking longer than necessary—because you’re […]

Book Review – Stand Out Social Marketing

Reviewed by Special K, ETMG Writer and Blogger According to digital marketing expert, Mike Lewis, social media represents both the biggest marketing challenge and the biggest opportunity faced by marketers today. To succeed in a sea of overwhelming possibilities, Lewis maintains that businesses must figure out how to differentiate themselves and stand out amongst competitors. […]

How Green Can One Virtual Marketing Firm Be? [INFOGRAPHIC]

Kermit the Frog is famous for singing, “It’s not easy being green.” Well, Mr. Frog, we beg to differ. ETMG is a totally virtual marketing firm and a certified green business, so we take being green pretty seriously. But we had to ask ourselves: what really are the benefits? What real impact are we making? […]

Book Review – Blue Ocean Strategy

Reviewed by Special K, ETMG Writer and Blogger In their best-selling book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renée Mauborgne propose a bold new way to think about business markets. It’s a useful read for marketers looking for innovative ways to approach business […]