printing

What’s new with print? Digital printing is big. No, really big.

By Michael Grodin – ETMG President and CEO   Digital printing has been around for years. Over time it has improved so much, that to most, its quality is now indistinguishable from the high quality of offset printing. Offset printing presses hold huge sheets of paper allowing us to print multiple 8.5 x 11″ pages […]

Print Possibilities: Not So Square Anymore

By Michael Grodin – ETMG President   Marketing is all about the message, and as technology advances, the different ways to get your message out there continue to grow. But such innovations are not limited to electronic media. In fact, some of the most amazing achievements in marketing today are happening not online, but with […]

PDFs vs. Source Files

  Another commonly asked question often answered by the ETMG Production Team. Q: Is a PDF an acceptable source file? A: No, not for editing text or altering graphics. Portable Document Format (PDF) is a file format used to represent documents independently of application software. Each PDF file encapsulates a complete description of a fixed-layout […]

How Using Print Brokers Reduces Printing Costs

By Michael Grodin – ETMG Print Broker When outsourcing marketing collateral, companies often choose a print house by comparing prices between providers and going with the lowest price. In deciding which print houses to compare, people frequently choose one that has been recommended by a colleague, or one that is close to their office. Neither […]