Project Management

Book Review – Email Marketing Rules

By N. Storms, Social Media Manager We’ve all thought it: “Do I really need to read another book on email marketing?” If you’re a marketer you’ve probably spent a good amount of time perusing email marketing best practices before sending something to your customers. But the short answer is yes, you need to read this […]

Creating Infographics: 5 Things to Know

by Warren Lutz – Contributing Writer and PR Professional In spite of the proliferation of infographics, many marketers are still avoiding them. The main reason—they’re a lot harder to produce than they look! Yet few tools help companies communicate complex marketing messages as well as the elegant infographic. Stuck at the starting line? Here’s how […]

Large Format Graphics: It’s Not Just Resolution That Matters

We field a lot of questions about large format graphics, like the trade show signage shown here, and appropriate resolution. Here are some tips for producing larger printed works: Q: I need to create large banners at 16ft x 6ft, that will be displayed above the tradeshow floor at our next show, but the product […]

Color Theory for Marketers Part 2 – Do You Speak the Language of Color?

by Donna DeLeo – ETMG Designer and Art Director Have you ever struggled to communicate clearly about color with your designer? Perhaps a color doesn’t seem to resonate or appear to fit the company persona yet you’re unable to articulate what it is about that particular blue. Understanding some basic terminology—physical properties that allow us […]

"Are We Done Yet?" – 4 Reasons Why Product Photoshoots Take Time

by Warren Lutz – Contributing Writer   With all the advancements in photo technology in recent years, one might think that getting high-quality product shots would be a breeze. After all, your product just has to sit there, right? And yet, remarkably, product photo shoots often take hours. Why? The short answer is that there’s […]

Photography: 3 Important Elements of a Great Corporate Headshot

By Warren Lutz – Contributing Writer   We’ve all seen corporate headshot photography like this. You’ll be looking at one image, and you’ll notice the normal business attire is being worn, the hair is neatly coifed, nothing appears overtly out of place. And yet, there’s a detectible chill at work here. Maybe it’s the immovable […]

What’s new with print? Digital printing is big. No, really big.

By Michael Grodin – ETMG President and CEO   Digital printing has been around for years. Over time it has improved so much, that to most, its quality is now indistinguishable from the high quality of offset printing. Offset printing presses hold huge sheets of paper allowing us to print multiple 8.5 x 11″ pages […]

Project Management: What to Do When You’re Falling Behind

By Warren Lutz – Contributing Writer   Tasks are piling up faster than you can tackle them. One person after another is coming to you with questions and requests for help. Open spots on your calendar are filling up like pepperoni piled on a double pepperoni pizza. Suddenly, everything is taking longer than necessary—because you’re […]

10 Best Practices for Successful Project Management

By Kathy Wilson ─ ETMG Writer/Editor   No matter how much planning and preparation you do for a marketing project as a project manager, inevitably, something will go wrong. The key to success is to recognize the challenges early on and anticipate what kinds of pitfalls may occur. In other words, “You can hope for […]

10 Qualities to Look for in a Project Manager

By Kathy Wilson ― ETMG Writer/Editor   A good project manager is indispensable to your project’s success. But how do you find one? And how do you assess capabilities before you start? Whether you’re pursuing projects within your own organization or working with a company like Envision, here are the core skills to look for: […]