social media marketing

Book Review – Stand Out Social Marketing

Reviewed by Special K, ETMG Writer and Blogger According to digital marketing expert, Mike Lewis, social media represents both the biggest marketing challenge and the biggest opportunity faced by marketers today. To succeed in a sea of overwhelming possibilities, Lewis maintains that businesses must figure out how to differentiate themselves and stand out amongst competitors. […]

If Social Media Were a High School Dance … [INFOGRAPHIC]

by The ETMG Social Media Team If social media were a high school dance, men and women would be hanging out on opposite sides of the gym. Wondering where and how to reach your targeted dance partners/customers? Or at least get them to visit your punch bowl on Pinterest? Don’t let your social media marketing […]

FTC Takes Aim at Social Media Marketing

By Julee Klein – Senior Manager Production & Account Services The world of social media, mobile marketing, and brand journalism is a swiftly tilting planet. Channels and platforms are evolving so quickly that many marketers have accidentally/intentionally blurred the lines between testimonial and endorsement or product review and paid product promotion. Is it time for social media […]

Book Review-Marketing White Belt: Basics for the Digital Marketer

Reviewed by Special K, ETMG Writer and Blogger Entrepreneurs and marketing professionals looking for a primer or a refresher course on marketing basics will appreciate Christopher Penn’s book, Marketing White Belt: Basics for the Digital Marketer. Penn not only teaches Internet Marketing at the University of San Francisco and co-hosts a weekly podcast, Marketing over […]

How to Write for Email vs. Social Media vs. the Web

While we don’t normally condone cheating, we are big fans of writing engaging marketing copy. In fact, that’s what we do all day long. But, we realize that writing effective copy for various online marketing channels, like Facebook, email, or a website can be quite a challenge. So in this case, we recommend using this […]

How to Deal with a Shrinking Marketing Budget

By Warren Lutz – Contributing Writer Your marketing strategy is obviously impacted by how much you can spend. But that’s no reason to throw your hands up in the air when your budget is cut. Here are a few ideas about where to start when forced to manage with less. Don’t just think—rethink. Everything changes. […]

Finding and Maximizing Testimonials

By Warren Lutz – Contributing Writer Heartfelt praise from a happy customer is perhaps the best form of advertising you’ll ever get. Put in the form of a testimonial, it can make a stronger case for using your product or service than anything you could write yourself – for free. Yet few companies do a […]

Book Review – Infographics: The Power of Visual Storytelling

Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. […]

Branding Basics from the Presidential Campaigns

By Warren Lutz – Contributing Writer Regardless of one’s personal preferences, there are many important marketing lessons to draw from political campaigns. Winning and losing usually boils down to how well a candidate handles “the branding basics.” Here’s some key brand management take-aways from the campaigns: Research Your Market Whether you’re running for president or […]

Marketing Polls – Who Is Your Candidate?

By Warren Lutz – Contributing Writer   If you’re like most Americans, you’re probably sick to death of polls. But with so many political predictions and prognostications taking place, it can be easy to forget that polls and surveys serve an incredibly important purpose for marketers. And thanks to social media, the number of online […]