social media

Growing a Social Media Following: Organic vs Paid

  Social media today has a huge impact on the influence you have. Whether you’re a global brand or a working professional, a social media following with frequent interaction will help you achieve your marketing or career goals. According to Bizable, in 2016 over 84% of B2B businesses considered social media as a major part […]

Marketing Memes – Have You Gone Viral Yet?

Whether you’re aware of them or not, marketing memes are everywhere online these days. Brands are creating their own memes—even in security, data center, and other high-tech sectors. As a marketing professional, are you taking advantage of these short form visuals? First off, what is a meme? A meme (rhymes with “dream”) is an image, […]

Book Review—The Content Code

By Connie Howard, ETMG VP & Founding Writer   Content is a loaded word. It means a lot of things, and, as it turns out, there’s a lot of it out there. Content marketing is on the rise. Millions of people are adding words, pictures, music, and videos to the World Wide Web, every minute […]

Get the Most Out of Infographics – 3 Ways to Leverage Data Visualizations

By Donna de Leo, ETMG Designer and Art Director   You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing […]

Twitter Best Practices: Check Your Followers

By N. Storms – Social Media Manager   The Good, the Bad, and the Ugly This may come as a shock to you, but some of your followers on Twitter aren’t quite who they seem to be. Oh sure, they may have a slick picture and a friendly name, but are they following you because […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

The Internet in Real Time [INFOGRAPHIC]

ETMG would like to thank Michael Lord at PennyStocks for reaching out and sharing this great interactive infographic with us. Click image to open interactive version (via Penny Stocks Lab). Read More: The Future of Multimedia Storytelling [INFOGRAPHIC] If Social Media Were a High School Dance…[INFOGRAPHIC] Facebook and the Truth About Direct Mail

Book Review – Stand Out Social Marketing

Reviewed by Special K, ETMG Writer and Blogger According to digital marketing expert, Mike Lewis, social media represents both the biggest marketing challenge and the biggest opportunity faced by marketers today. To succeed in a sea of overwhelming possibilities, Lewis maintains that businesses must figure out how to differentiate themselves and stand out amongst competitors. […]

If Social Media Were a High School Dance … [INFOGRAPHIC]

by The ETMG Social Media Team If social media were a high school dance, men and women would be hanging out on opposite sides of the gym. Wondering where and how to reach your targeted dance partners/customers? Or at least get them to visit your punch bowl on Pinterest? Don’t let your social media marketing […]

FTC Takes Aim at Social Media Marketing

By Julee Klein – Senior Manager Production & Account Services The world of social media, mobile marketing, and brand journalism is a swiftly tilting planet. Channels and platforms are evolving so quickly that many marketers have accidentally/intentionally blurred the lines between testimonial and endorsement or product review and paid product promotion. Is it time for social media […]