video marketing

Video Storyboarding Secrets

By Warren Lutz – Contributing Writer Video storyboarding is a time-tested method for bringing your video script to life. But what is a storyboard, exactly? And why does it matter? A video storyboard is a series of pictures or boxes that represent, shot by shot, what the finished video will look like from beginning to […]

Bringing Your Video Message to Life

By Warren Lutz, Contributing Writer While video marketing can be fast and economical, a lot more work goes into it than simply picking up a video camera and hitting “record.” In fact, the biggest factor behind whether a video is a hit or not is having a plan. Here are several key steps that will […]