writing

Blog Readability Checklist for the Content Marketer

by Julee Klein, ETMG CMO Blog writing is an important cornerstone of content marketing. So ensuring that your blog content is highly readable is mission critical. ETMG has been providing writing and editing services for almost 20 years now. Along the way, we’ve picked up some practical tips to develop blog content that is clear […]

Choosing a Technology Copywriter for Your Marketing Needs

By Connie Howard, ETMG VP & Founding Writer   A Technology Copywriter is a Little Different Advertising agencies are always on the lookout for great copywriters. Typically focused on consumers, great copywriters produce all kinds of promotional materials; print and Web ads, commercials, and collateral. And because those copywriters are consumers themselves, the trick isn’t […]

5 Ways to Engage With Your Twitter Followers

By ETMG Social Media Team One thing that’s becoming clear to social media marketers is the fundamental differences between Facebook and Twitter as social marketing platforms. While both are essential, they are as different as night and day in how brands harness their power to engage with followers. Facebook is about people you already know; […]

Storytelling: The Secret to Great Copywriting

By Kathy Wilson, ETMG Writer “Copywriting is the art and science of writing copy (the words we use on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one great salesman to reach all your customers.”[1] As a copywriter, […]

6 Keys to Writing a Great Case Study

By Connie Howard, ETMG VP & Founding Writer In technology marketing, case studies are extremely effective. Telling a story about customers who succeed using your product is golden. There’s nothing like it. It helps potential customers with the same challenges understand how easy it is to realize similar results by adopting your company’s solution. The […]

9 Reasons Why Hiring a Ghostwriter is a Smart Move

By Nancy Langmeyer – ETMG Writer/Editor   As content once again becomes king of the online world, companies are scrambling to come up with insightful content that establishes their executives as global thought leaders. This can be a seemingly impossible task for many companies. One solution is to hire freelance ghostwriters as a resource for […]

The Case for the Content Editor: Polish Makes Perfect

By Kathy Wilson, ETMG Writer In today’s world of information overload, most of us are tasked with writing for a broader audience than just our personal journal. Whether you’re writing a blog, a newsletter, web content, a technical document, or a piece of marketing collateral, you need to overcome the challenges that writing for various audiences […]

6 Elements of a Great Email Newsletter

by Warren Lutz – Contributing Writer and PR Professional Because of their low distribution costs, email newsletters can be a marketer’s best friend—yet very few newsletters actually contain “news” or anything else worth looking at. If you want an email newsletter that readers won’t delete, it needs to have these six things: 1. Value. Your […]

How to Write for Email vs. Social Media vs. the Web

While we don’t normally condone cheating, we are big fans of writing engaging marketing copy. In fact, that’s what we do all day long. But, we realize that writing effective copy for various online marketing channels, like Facebook, email, or a website can be quite a challenge. So in this case, we recommend using this […]

Ground Rules for Document Review & Collaboration

By Warren Lutz – Contributing Writer Collaboration is critical in the marketing business, but it isn’t easy. This is especially true when multiple people are editing the same document, but going about it in completely different ways. For use in creating marketing copy, there are several new document collaboration technologies out there, including Google Docs. […]