By Special K – ETMG Writer/Editor
Lately I’ve been on a quest to know more about the next generation of social media tools and to consider where these tools fit into social media marketing strategies. This past week I devoted some time to checking out Quora, a question and answer platform which has been given increased weight by Google’s Social Search during the past several months. In addition to its ability to improve SEO, the site provides great opportunities to engage with potential customers and to enhance one’s expertise and reputation.
Quora, the brainchild of two former Facebook employees, has seen steady growth in both its user base and in the number of unique pageviews since it first launched in 2010.
On Quora, you can ask and/or share your expertise by answering questions about virtually anything. In addition to having access to the basic question-and-answer organization of knowledge, Quora users can follow specific questions, topics, and/or people. Your Quora homepage displays a real time feed of the various topics, people, and questions you have followed. You can also view the profiles of people following your questions and answers. These followers add credibility to the quality of your answers and help boost your personal rankings on Quora as an expert responder.
The generally high quality level of questions and answers reminds me of LinkedIn’s Answer section where business professionals ask and answer questions that are grouped by business verticals. However, one is not limited to asking only business and/or career-related questions. You can ask whatever you want. The quality and number of answers you receive will depend on the quality of the user base.
Based on my early explorations of Quora and supplemented with research, Quora’s current user base seems to be heavily weighted towards Silicon Valley insiders and tech–focused content.
To get a good sense of the wide variety of information covered in Quora, I typed in the phrase, “Social Media Marketing” The extensive list features queries ranging from “What is the most effective way to build/grow a social networking group or community? to “What is the best way to build a solid strategy in social media marketing” to “How effective is B2B social media marketing?”
Now that I’ve emerged from the multiple worlds of interesting Q&A’s one can find in Quora, I’m preparing to make a return visit to learn more about the best use from a marketing and business perspective where I will provide my readers with some best practices and tips.