The two heavy-weights in the eReader market are Kindle at just shy of 50% market share and iPad at 32% according to a recent market report published by ChangeWave. With a growing base of die-hard Kindle fans, and the introduction of the iPad 2, both of these devices are sure to be around for a while.
Let’s look at some giveaway options for covers for these two devices. To be fair, we’ll cover our top 2 picks for each device plus one overall favorite that works well for any similar sized device.
Branded Kindle covers:
1.Essef Kindle Cover: This durable soft silicone skin protects the Kindle from the wear and tear of daily use. It’s design enables users to access all controls without having to remove the skin. These skins retail from $4.50 to $6.50 depending on the quantity. Pricing includes imprinting in one color in one location. More colors and locations available at an additional charge.
2. Kronex Global Kindle Flip Cover: On the higher end, this flip cover with light for Amazon’s Kindle (and Barnes and Noble’s Nook) is designed to hold and illuminate e-Readers. Simply insert the e-Reader into the cover’s straps and pull up the retractable light as needed. The cover has a hidden magnetic snap that secures it, and it can be positioned as a stand for hands-free reading – great for following a recipe in the kitchen. This cover is appropriate for an executive or VIP gift. It retails for as low as $45.98 per piece for 100 to $59.99 for a single cover order. Pricing includes screen- printing in one color, one location. Multiple color and location imprinting is available at an extra cost. Batteries not included.
Branded iPad covers:
3. Essef iPad Cover: This cover is made of durable, soft, silicone and available in blue, green orange, hot pink, red, black, gray and clear, it’s the perfect low-cost/high-impact giveaway item for your iPad-toting customers. Retail pricing starts at $6.50 each for orders of at least 1,000 and goes up to $7.50 each for a quantity of 50. Price includes screen-printing in one color/one location.
4. Piel Leather iPadfolio: An update on the old school Padfolios, this iPad case with tab closure is sure to be a hit with executives and VIPs. The folio flips open to reveal two large open pockets for papers and multiple business card slots on the inner cover. Elastic leather straps at each corner hold the device in place while the tab closure secures the folio when closed. This case is available in black, chocolate brown, and a lighter saddle brown. Pricing for this item is $52.00 with a minimum quantity of only one, and quantity discounts can bring this down to as low as $44.20. Pricing noted here is for the blank product only, but de-bossing or embroidery are available at additional cost.
Our favorite branded universal cover:
5. Sunscope Sleeve: This Universal Neoprene eReader sleeve conveniently reverses from black to gray. The neoprene material offers cushioned protection for the iPad, Kindle, Galaxy, Nook or other similar sized devices. We appreciate the flexibility of this product and it’s sure to be popular with your customers and clients regardless of which device they use. Pricing begins at $5.90 for a minimum quantity of 50, and as low as $4.75 at the 500 quantity level. Includes silk-screening in one color in one location. Additional imprint colors and locations available. This case is currently only available in the reversible black/gray, but the neutral color combo should accommodate most corporate branding requirements very nicely.
These are 5 good options at two different price points to get you started. There are many more options in stock, with new styles and colors becoming available almost every week. Pricing and availability are subject to change, so be sure to check stock before settling on “the perfect fit” for your promotion.