Author: ETMG

Understanding Color Modes Used in Design: RGB, CMYK and PMS

  “Color is my day-long obsession, joy and torment…,” said the visual designer. Actually, it was Claude Monet, the famous French impressionist, who coined this popular quote; but any designer worth their salt can relate. In marketing, the colors we choose become an integral part of a company’s brand and as such play a crucial […]

14 Tips for Eco-Friendly Trade Shows and Events

Trade shows, events, and conferences can be very hard on the environment ­with all the paper, printing processes, giveaways, shipping materials, fuel usage and booth construction materials. Fortunately, there are many eco-friendly options that will help you reduce your carbon footprint. Partner with vendors who are committed to conducting a green certified business. Green Certified […]

The Top 5 Qualities of a Good Giveaway Item

Whether it’s a tradeshow giveaway, a brand awareness item, or a thank you gift, your giveaway item is a way to communicate your brand. So it should be perceived as having value. Here are five things to consider when evaluating giveaway items: Usefulness: The whole point of a giveaway is just as the name implies: […]

Have a Giveaways Distributor on Your Side

  A well thought out promotional giveaway is one of the most effective ways to keep potential clients thinking of your company long after your event ends. An experienced giveaways distributor can be that “Personal Shopper” you need when your project demands are long and your time is short. They’ll help you narrow down options, […]

Get The Most Out of Infographics – 3 Ways to Leverage Data Visualizations

  You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing dollars, we’ll focus on owned media as opposed […]

Giving Back to Clients and The Environment Through Carbon Offsets

  At Envision Technology Marketing Group (ETMG), we believe in giving thanks – and we have a unique way of doing it all year long in the name of our marketing clients and employees. As a 100% virtual marketing services company and a certified California Green Business, ETMG participates in an environmental program where we […]

Twenty Years Later…How Green Can One Virtual Marketing Firm Be?

  ETMG is celebrating 20 years in business this year. As a virtual marketing firm and a certified green business, we take being green pretty seriously—from employee home office set-ups, to paperless business solutions and give-back campaigns—ETMG promotes the benefits of this green business model. We’ve tracked and quantified our green-ness and the results are […]

Twenty Years Later…

  In 1998, Silicon Valley was in the middle of the dot-com explosion. It was a time for bold experiments, like WebVan and Pets.com, and PayPal and Amazon too. Many of those companies aren’t around anymore, but that was the year that we were starting a bold experiment of our own: Envision Technology Marketing Group […]