Author: ETMG

Get The Most Out of Infographics – 3 Ways to Leverage Data Visualizations

  You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing dollars, we’ll focus on owned media as opposed […]

Giving Back to Clients and The Environment Through Carbon Offsets

  At Envision Technology Marketing Group (ETMG), we believe in giving thanks – and we have a unique way of doing it all year long in the name of our marketing clients and employees. As a 100% virtual marketing services company and a certified California Green Business, ETMG participates in an environmental program where we […]

Twenty Years Later…How Green Can One Virtual Marketing Firm Be?

  ETMG is celebrating 20 years in business this year. As a virtual marketing firm and a certified green business, we take being green pretty seriously—from employee home office set-ups, to paperless business solutions and give-back campaigns—ETMG promotes the benefits of this green business model. We’ve tracked and quantified our green-ness and the results are […]

The Making of Thought Leadership

  Have you been asked to create thought leadership content? Do you have executives willing to be the spokespeople for this program, and the resources to support and augment them? Then let’s take a look at what thought leadership means, and how your organization can develop content to support your objectives. Thought Leadership is Provocative […]

Create A Winning Palette for Your Brand

A winning palette elicits a desired mood or communicates an idea — and it starts by being familiar with a few fundamental laws of color and its properties. Have you ever struggled to communicate clearly about color with your designer? Perhaps a color doesn’t seem to resonate or appear to fit the company persona yet […]

Branding: It’s Time to Get Purposeful

“The human story as it’s unfolding now is a bit of a cliff-hanger. Automation, digitalization and ongoing economic and political volatility are inspiring a great searching of the corporate soul. A new idea – and ideal – of successful business in the 21st century is emerging: purposeful business.” Valerie Keller, EY Beacon Institute Global Leader […]

Do Your Customers Understand What You’re Talking About?

Technology marketing and sales materials are typically full of complex terms, buzzwords, acronyms, and other insider vocabulary. Internal subject matter experts are often the driving force behind this, wanting to showcase their expertise and demonstrate the company’s technical competency. Unfortunately, most of your customers are not likely conversant with this jargon, resulting in communications that […]