Author: ETMG

Create A Winning Palette for Your Brand

A winning palette elicits a desired mood or communicates an idea — and it starts by being familiar with a few fundamental laws of color and its properties. Have you ever struggled to communicate clearly about color with your designer? Perhaps a color doesn’t seem to resonate or appear to fit the company persona yet […]

Branding: It’s Time to Get Purposeful

“The human story as it’s unfolding now is a bit of a cliff-hanger. Automation, digitalization and ongoing economic and political volatility are inspiring a great searching of the corporate soul. A new idea – and ideal – of successful business in the 21st century is emerging: purposeful business.” Valerie Keller, EY Beacon Institute Global Leader […]

Do Your Customers Understand What You’re Talking About?

Technology marketing and sales materials are typically full of complex terms, buzzwords, acronyms, and other insider vocabulary. Internal subject matter experts are often the driving force behind this, wanting to showcase their expertise and demonstrate the company’s technical competency. Unfortunately, most of your customers are not likely conversant with this jargon, resulting in communications that […]

Layout and Production Templates Ensure Brand Consistency

A template is many things: a model, an example or a guide. But in the world of graphic design, layout, and print or electronic production, a template is the document that specifies the elements of a particular layout. It’s a recipe for unifying the look and feel of collateral to support your brand. You can […]

Five Keys to Maintaining Voice

By Connie Howard, ETMG VP & Founding Writer   In Everybody Writes, Ann Handley tells us, “your brand voice is simply an expression of your company’s personality and point of view.” And in the case of voice, that expression is through words: words spoken and words written, anything from signage to executive communications to marketing […]

Proofreading? Copy Editing? On Your Marks!

Historically, copy editing and proofreading have described different kinds of work. But in today’s digital world, people sometimes use these terms interchangeably. First Copy Editing… Copy editing remains what it has always been: the preparation of copy—websites, poetry, or anything in between—for publication by correcting, trimming, or adjusting it for readability and coherence. A copy […]

Three Ways to Improve Your PowerPoint

By Lisa Langley, ETMG Writer Sometimes, presenters overload slides with too much text. They forget about the built-in visual features that PowerPoint offers to improve design and flow. While both content and design need to capture and keep your audience’s attention, we’d like to highlight a few of PowerPoint’s great visual design features. Used the […]

5 Ways to Engage With Your Twitter Followers

By ETMG Social Media Team One thing that’s becoming clear to social media marketers is the fundamental differences between Facebook and Twitter as social marketing platforms. While both are essential, they are as different as night and day in how brands harness their power to engage with followers. Facebook is about people you already know; […]

How to Write for Infographics

By Connie Howard, ETMG VP & Founding Writer Infographics communicate a complex concepts more quickly than traditional marketing collateral and they have the benefit of delivering that complex data in an easily understandable visual format. Recently, I sat down to chat with one of our infographic writers, Nancy Langmeyer. Nancy shares her approach to transforming data […]