Brand Guidelines

Create A Winning Palette for Your Brand

A winning palette elicits a desired mood or communicates an idea — and it starts by being familiar with a few fundamental laws of color and its properties. Have you ever struggled to communicate clearly about color with your designer? Perhaps a color doesn’t seem to resonate or appear to fit the company persona yet […]

Branding: It’s Time to Get Purposeful

“The human story as it’s unfolding now is a bit of a cliff-hanger. Automation, digitalization and ongoing economic and political volatility are inspiring a great searching of the corporate soul. A new idea – and ideal – of successful business in the 21st century is emerging: purposeful business.” Valerie Keller, EY Beacon Institute Global Leader […]