Brand Voice

Branding: It’s Time to Get Purposeful

“The human story as it’s unfolding now is a bit of a cliff-hanger. Automation, digitalization and ongoing economic and political volatility are inspiring a great searching of the corporate soul. A new idea – and ideal – of successful business in the 21st century is emerging: purposeful business.” Valerie Keller, EY Beacon Institute Global Leader […]

Five Keys to Maintaining Voice

By Connie Howard, ETMG VP & Founding Writer   In Everybody Writes, Ann Handley tells us, “your brand voice is simply an expression of your company’s personality and point of view.” And in the case of voice, that expression is through words: words spoken and words written, anything from signage to executive communications to marketing […]