Design

Understanding Color Modes Used in Design: RGB, CMYK and PMS

  “Color is my day-long obsession, joy and torment…,” said the visual designer. Actually, it was Claude Monet, the famous French impressionist, who coined this popular quote; but any designer worth their salt can relate. In marketing, the colors we choose become an integral part of a company’s brand and as such play a crucial […]

The Interactive PDF: To Be, or Not to Be

By Donna de Leo, ETMG Designer and Art Director   The Portable Document Format (PDF) was first introduced in the early 1990s by Adobe. Intended to provide consistency for content creators, designers, and printers, PDFs allowed the exchange of a document between machines, operating systems, and users in a way that ensured that the file would look exactly the same. […]

How to Write for Infographics

By Connie Howard, ETMG VP & Founding Writer Infographics communicate a complex concepts more quickly than traditional marketing collateral and they have the benefit of delivering that complex data in an easily understandable visual format. Recently, I sat down to chat with one of our infographic writers, Nancy Langmeyer. Nancy shares her approach to transforming data […]

What’s in a Marketing Collateral Template?

By Connie Howard, ETMG VP & Founding Writer   Any template is a guide. A paper stencil of leaves to help paint a border on a wall is a template; so is a business letter sample format. In both cases, these templates allow their users the freedom to create within a defined and protected set […]

Is Web Design Disappearing?

by Donna de Leo – ETMG Designer and Art Director There’s been a debate in the creative world recently over the future of web design. Is it a creative discipline on the verge of extinction? I think not, although we are in the midst of an online revolution. Less than five years ago, roles for […]

Better PowerPoint Presentation Design: Insider Secrets

by Donna de Leo – ETMG Designer and Art Director One of the things that makes Microsoft PowerPoint such a brilliant software program is that anyone can use it to create a professional presentation. Unfortunately that same ease-of-use is also its biggest drawback. As a visual designer, I’ve worked on some beautiful—but more often dreadful— […]

Creating Infographics: 5 Things to Know

by Warren Lutz – Contributing Writer and PR Professional In spite of the proliferation of infographics, many marketers are still avoiding them. The main reason—they’re a lot harder to produce than they look! Yet few tools help companies communicate complex marketing messages as well as the elegant infographic. Stuck at the starting line? Here’s how […]

Book Review – The Laws of Subtraction

Reviewed by Karen deVries, ETMG Writer and Blogger We live and work in a reality where businesses are more complicated, economies are uncertain, resources are increasingly scarce, everyone knows everything about us, and we are overwhelmed by endless options. In his recent book, The Laws of Subtraction: 6 Simple Rules for Winning in the Age […]

How to Create a Winning PowerPoint Presentation

By Ron de la Cruz – ETMG Project Manager For over 20 years PowerPoint presentations have been a mainstay of corporate meetings and events and for good reason. PowerPoint is easy to use and can be a powerful tool to convey information. But ease and power come with a price and PowerPoint presentations often suffer […]