The Interactive Data Visualization of Hamilton

By Connie Howard, ETMG VP & Founding Writer   Here at ETMG, storytelling is important. Visual storytelling is often a faster and more interesting way to help people understand products and services in the technology sector, home to some of the most complex stories around. When we think about data visualization and visual storytelling, we think […]

Get the Most Out of Infographics – 3 Ways to Leverage Data Visualizations

By Donna de Leo, ETMG Designer and Art Director   You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing […]

The Interactive PDF: To Be, or Not to Be

By Donna de Leo, ETMG Designer and Art Director   The Portable Document Format (PDF) was first introduced in the early 1990s by Adobe. Intended to provide consistency for content creators, designers, and printers, PDFs allowed the exchange of a document between machines, operating systems, and users in a way that ensured that the file would look exactly the same. […]

How to Write for Infographics

By Connie Howard, ETMG VP & Founding Writer Infographics communicate a complex concepts more quickly than traditional marketing collateral and they have the benefit of delivering that complex data in an easily understandable visual format. Recently, I sat down to chat with one of our infographic writers, Nancy Langmeyer. Nancy shares her approach to transforming data […]

Creating Infographics: 5 Things to Know

by Warren Lutz – Contributing Writer and PR Professional In spite of the proliferation of infographics, many marketers are still avoiding them. The main reason—they’re a lot harder to produce than they look! Yet few tools help companies communicate complex marketing messages as well as the elegant infographic. Stuck at the starting line? Here’s how […]

Why Video is Priceless [INFOGRAPHIC]

We all love videos. And at ETMG, we love creating videos. But did you know videos posted to your website provide a 74% increase in your visitors’ understanding of your product or service compared to pictures? True. Videos also increase the likelihood of your visitors purchasing your product or service by 64%. Need more convincing […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

Book Review – The Laws of Subtraction

Reviewed by Karen deVries, ETMG Writer and Blogger We live and work in a reality where businesses are more complicated, economies are uncertain, resources are increasingly scarce, everyone knows everything about us, and we are overwhelmed by endless options. In his recent book, The Laws of Subtraction: 6 Simple Rules for Winning in the Age […]

How Green Can One Virtual Marketing Firm Be? [INFOGRAPHIC]

Kermit the Frog is famous for singing, “It’s not easy being green.” Well, Mr. Frog, we beg to differ. ETMG is a totally virtual marketing firm and a certified green business, so we take being green pretty seriously. But we had to ask ourselves: what really are the benefits? What real impact are we making? […]

How to Write for Email vs. Social Media vs. the Web

While we don’t normally condone cheating, we are big fans of writing engaging marketing copy. In fact, that’s what we do all day long. But, we realize that writing effective copy for various online marketing channels, like Facebook, email, or a website can be quite a challenge. So in this case, we recommend using this […]