Presentations

The Interactive Data Visualization of Hamilton

By Connie Howard, ETMG VP & Founding Writer   Here at ETMG, storytelling is important. Visual storytelling is often a faster and more interesting way to help people understand products and services in the technology sector, home to some of the most complex stories around. When we think about data visualization and visual storytelling, we think […]

Better PowerPoint Presentation Design: Insider Secrets

by Donna de Leo – ETMG Designer and Art Director One of the things that makes Microsoft PowerPoint such a brilliant software program is that anyone can use it to create a professional presentation. Unfortunately that same ease-of-use is also its biggest drawback. As a visual designer, I’ve worked on some beautiful—but more often dreadful— […]

Improving Those Wayward Webinars

By Kathy Wilson – ETMG Writer and Editor Is there anything worse than carving out an hour in your busy day to dial into a webinar, or preseentation only to realize in the first few minutes that it’s not going to be worth your while? Whether we give these kinds of presentations or attend them, […]

Book Review – The Laws of Subtraction

Reviewed by Karen deVries, ETMG Writer and Blogger We live and work in a reality where businesses are more complicated, economies are uncertain, resources are increasingly scarce, everyone knows everything about us, and we are overwhelmed by endless options. In his recent book, The Laws of Subtraction: 6 Simple Rules for Winning in the Age […]

Book Review – Infographics: The Power of Visual Storytelling

Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. […]

Using Brand Journalism to Tell Your Story

By Warren Lutz – Contributing Writer   The former journalist in me bristles at the notion of “brand journalism.” There’s only one type of journalism – objective, unbiased and unvarnished truth! No spin! Nothing but facts! But journalism is also about telling stories. And telling stories has real marketing benefits, because practically everything has a […]

SlideRocket Offers Improved Presentation Tools

By Special K – ETMG Writer/Editor Since being acquired by cloud technology leader VMware* last year, SlideRocket has become a leader of its own in the online presentation space. A big reason is that SlideRocket enables you to quickly create dynamic presentations that improve sales and marketing communications while leveraging the vast resources made available […]

How to Create a Winning PowerPoint Presentation

By Ron de la Cruz – ETMG Project Manager For over 20 years PowerPoint presentations have been a mainstay of corporate meetings and events and for good reason. PowerPoint is easy to use and can be a powerful tool to convey information. But ease and power come with a price and PowerPoint presentations often suffer […]