Production

Get The Most Out of Infographics – 3 Ways to Leverage Data Visualizations

  You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing dollars, we’ll focus on owned media as opposed […]

Create A Winning Palette for Your Brand

A winning palette elicits a desired mood or communicates an idea — and it starts by being familiar with a few fundamental laws of color and its properties. Have you ever struggled to communicate clearly about color with your designer? Perhaps a color doesn’t seem to resonate or appear to fit the company persona yet […]

Choose The Right Typography for Your Brand

Typography, quite simply, is the art of arranging type. It is the balance and interplay of letter forms on a page. Used effectively, it is a craft that can help you establish your company’s brand and distinguish its character. One of the considerations marketers have had to grapple with is how will their choices play out […]

Layout and Production Templates Ensure Brand Consistency

A template is many things: a model, an example or a guide. But in the world of graphic design, layout, and print or electronic production, a template is the document that specifies the elements of a particular layout. It’s a recipe for unifying the look and feel of collateral to support your brand. You can […]

The Interactive PDF: To Be, or Not to Be

By Donna de Leo, ETMG Designer and Art Director   The Portable Document Format (PDF) was first introduced in the early 1990s by Adobe. Intended to provide consistency for content creators, designers, and printers, PDFs allowed the exchange of a document between machines, operating systems, and users in a way that ensured that the file would look exactly the same. […]

How to Write for Infographics

By Connie Howard, ETMG VP & Founding Writer Infographics communicate a complex concepts more quickly than traditional marketing collateral and they have the benefit of delivering that complex data in an easily understandable visual format. Recently, I sat down to chat with one of our infographic writers, Nancy Langmeyer. Nancy shares her approach to transforming data […]

Better PowerPoint Presentation Design: Insider Secrets

by Donna de Leo – ETMG Designer and Art Director One of the things that makes Microsoft PowerPoint such a brilliant software program is that anyone can use it to create a professional presentation. Unfortunately that same ease-of-use is also its biggest drawback. As a visual designer, I’ve worked on some beautiful—but more often dreadful— […]

Large Format Graphics: It’s Not Just Resolution That Matters

We field a lot of questions about large format graphics, like the trade show signage shown here, and appropriate resolution. Here are some tips for producing larger printed works: Q: I need to create large banners at 16ft x 6ft, that will be displayed above the tradeshow floor at our next show, but the product […]

"Are We Done Yet?" – 4 Reasons Why Product Photoshoots Take Time

by Warren Lutz – Contributing Writer   With all the advancements in photo technology in recent years, one might think that getting high-quality product shots would be a breeze. After all, your product just has to sit there, right? And yet, remarkably, product photo shoots often take hours. Why? The short answer is that there’s […]

What’s new with print? Digital printing is big. No, really big.

By Michael Grodin – ETMG President and CEO   Digital printing has been around for years. Over time it has improved so much, that to most, its quality is now indistinguishable from the high quality of offset printing. Offset printing presses hold huge sheets of paper allowing us to print multiple 8.5 x 11″ pages […]