Production

Video Storyboarding Secrets

By Warren Lutz – Contributing Writer Video storyboarding is a time-tested method for bringing your video script to life. But what is a storyboard, exactly? And why does it matter? A video storyboard is a series of pictures or boxes that represent, shot by shot, what the finished video will look like from beginning to […]

The Real Power of Video Marketing

By Warren Lutz – Contributing Writer   What does a sneezing panda, a double rainbow, a pack of roller skating babies, the phrase “will it blend” and a finger-biting kid named Charlie all have in common? If you know the answer, you probably have some sense of how deeply woven online video has become in […]

Bringing Your Video Message to Life

By Warren Lutz, Contributing Writer While video marketing can be fast and economical, a lot more work goes into it than simply picking up a video camera and hitting “record.” In fact, the biggest factor behind whether a video is a hit or not is having a plan. Here are several key steps that will […]

Book Review – Infographics: The Power of Visual Storytelling

Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. […]

Tips for Wrangling Objects in Microsoft Word

Compiled by the ETMG Production Team   Over the years, we’ve had to field a number of questions about page layout and word processing in Microsoft Word. Here are some more commonly asked questions and our tips for success: “Whenever I enter something that looks like a URL into Word, it always converts into an […]

A Few Quick Tips for Working with PDFs

Compiled by The ETMG Production Team   At ETMG, we field a lot of questions about working in, and with, a number of programs Acrobat and working with PDFs. Here are our frequently asked questions on Acrobat and our PDF tips: Q:  How can I make my PDF easier for my readers to navigate? A: […]

Using Public Domain Images for Your Blog

By Warren Lutz – Contributing Writer   If you need art for your blog or marketing project, there are billions of images online. Of course, most of them actually belong to somebody – but not all of them. In fact, there are a growing number of free public domain images available that can be great […]

Print Possibilities: Not So Square Anymore

By Michael Grodin – ETMG President   Marketing is all about the message, and as technology advances, the different ways to get your message out there continue to grow. But such innovations are not limited to electronic media. In fact, some of the most amazing achievements in marketing today are happening not online, but with […]

PDFs vs. Source Files

Another commonly asked question often answered by the ETMG Production Team. Q: Is a PDF an acceptable source file? A: No, not for editing text or altering graphics. Portable Document Format (PDF) is a file format used to represent documents independently of application software. Each PDF file encapsulates a complete description of a fixed-layout document, […]