Rebranding

Five Keys to Maintaining Voice

By Connie Howard, ETMG VP & Founding Writer   In Everybody Writes, Ann Handley tells us, “your brand voice is simply an expression of your company’s personality and point of view.” And in the case of voice, that expression is through words: words spoken and words written, anything from signage to executive communications to marketing […]

The 5 Key Elements of Collateral Rebrands

By Connie Howard, ETMG VP & Founding Writer Rebranding means just that: putting a new logo, maybe a new tag line, and a new look and feel on everything: packaging and products, letterhead, ad campaigns, websites, partner portals, company signage, and all communications from press releases to commercials. Nowhere is the rebrand more critical than […]